Create Production Partners with Majid Al Futtaim Entertainment

Create Production has teamed up with Majid Al Futtaim Entertainment to launch Fall in Love with Film, the latest brand film from Vox Cinemas. This film marks a significant milestone for the region’s leading cinema operator, celebrating its 25th anniversary with a cinematic tribute that features an original score and sonic identity crafted by the renowned composer Hans Zimmer.

A Cinematic Love Letter

This emotionally resonant film serves as a heartfelt tribute to the magic of cinema, intertwining themes of love, community, and escapism. Central to the narrative is the journey of a young boy who grows up with cinema as his steadfast companion. Zimmer’s evocative score enhances the storytelling, merging Hollywood-style orchestration with a touch of 90s nostalgia and Arabic musical influences.

Experience-First Strategy

In alignment with Vox’s comprehensive “experience-first” strategy aimed at re-engaging audiences, Create Production managed the entire creative journey—from script development to full-scale production across eight regional markets. The campaign generated over 85 assets in multiple languages and formats, spanning from IMAX screens to social media reels. Additionally, Create spearheaded localization efforts in four languages and dialects, ensuring cultural relevance throughout the region.

Insights from the Team

Muhammad Ashraf, Senior Producer at Create Production, remarked, “Collaborating with the Vox Cinemas team to create a film that embodies Hans Zimmer’s iconic sound was an incredible honor. Our goal was to develop a narrative that not only celebrates Vox’s unique charm but also elevates the region’s sonic identity.”

Widespread Distribution

The brand film is currently being showcased in Vox Cinemas across the Middle East, with additional distribution on digital platforms, social media, and out-of-home advertising. The custom sonic branding developed for this campaign will continue to be integrated throughout 2025, becoming a vital component of the Vox experience—from cinema lobbies to customer service interactions.

A Legacy of Impactful Campaigns

This project adds to Create Production’s impressive portfolio of landmark regional campaigns, reinforcing its reputation for high-profile collaborations, including previous work with Zimmer and large-scale productions throughout the Middle East.