The Cannes Film Market Partners with CTA for Innovative Award

The Cannes Film Market, known as the Marché du Film, is teaming up with the Consumer Technology Association (CTA), the organization behind the renowned tech trade show CES, to introduce a new award that celebrates groundbreaking advancements in filmmaking and distribution technology. This initiative is being launched in collaboration with Cannes Next, the Marché’s program dedicated to innovation.

Recognizing Transformative Technologies

Named Filmmaking & Distribution – in partnership with Cannes Next, this award aims to honor companies, startups, entrepreneurs, and filmmakers whose technologies are revolutionizing the ways films are produced, financed, and distributed. Innovations eligible for recognition include a diverse array of tools, such as generative AI for screenwriting, voice synthesis, virtual production, post-production software, and cutting-edge streaming platforms.

Spotlighting Creative Tools

This new category is designed to highlight tools that empower creative talent and industry professionals throughout the filmmaking value chain. Notably, this marks the first time the CES Innovation Awards will specifically acknowledge advancements in cinema and distribution technology.

Empowering the Future of Cinema

“At the Marché du Film, we are dedicated to showcasing innovations that empower creatives, storytellers, and industry professionals, shaping the future of cinema,” stated Guillaume Esmiol, executive director of the Marché du Film. “The global prestige of the CES Innovation Awards makes it an ideal platform to highlight new technologies that enhance artistic expression and open up new business opportunities for the film industry.”

Celebrating Innovation in Film

“This award showcases how creators in film can leverage technology to unlock new worlds,” added Gary Shapiro, CEO of CTA and Vice Chair of CES. “We’re excited to partner with Cannes Next and recognize the community of innovators who are transforming the film industry as we know it.”

Submission Details and Event Information

An international jury, appointed by both the Marché du Film and the CTA, will select the winning entries. Submissions for CES 2026, including this new award, will open in June. The CES, held annually in Las Vegas, is one of the largest and most influential tech events in the world, with the 2026 edition scheduled for January 6-9. The Cannes Film Market will continue through May 21.

Persons

Guillaume Esmiol, Gary Shapiro

Company Names

Consumer Technology Association (CTA), CES, Cannes Next, Marché du Film

Titles

Filmmaking & Distribution

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