Canal+ and Netflix Expand Strategic Partnership into Sub‑Saharan Africa

Partnership
Canal+ and Netflix Expand Strategic Partnership into Sub‑Saharan Africa

Canal+ and Netflix Expand Strategic Partnership into Sub‑Saharan Africa

Canal+ and Netflix Expand Strategic Partnership into Sub‑Saharan Africa

Canal+ to Bundle Netflix in 24 Francophone African Nations Starting July

Canal+ will become the first operator in Sub‑Saharan Africa to include Netflix in its subscription packages, marking a significant expansion of its long‑standing alliance with the streaming service.


Scope & Reach

  • The partnership spans 24 French‑speaking African countries, with Netflix available to Canal+ subscribers beginning July.

  • Canal+ already offers over 400 live channels, including 28 local channels, via its app and IPTV platform.


Strategic Significance

  • Pascale Chabert, Chief Content Acquisition Officer at Canal+, emphasized that subscribers will now enjoy “the best of Canal+ and Netflix content in a joint package,” extending the company’s “super‑aggregation model beyond Europe”.

  • Emma Lloyd, VP of Partnerships EMEA at Netflix, described the move as “a big win … allowing us to reach even more people across French‑speaking African countries”.


Content Highlights

  • The bundled service will feature global Netflix hits like Stranger Things, La Casa de Papel, Lupin, Emily in Paris, and Squid Game, alongside acclaimed African shows such as Blood & Water, King of Boys, Anikulapo, and Blood Sisters.


Market Context

  • This marks Netflix’s first distribution integration of this kind in Sub‑Saharan Africa.

  • The deal underscores the continent’s rising importance in global streaming, boosted by improving internet infrastructure and youthful demographics.

  • For Canal+, the partnership strengthens its aggregator status, complementing recent regional investments like a Multichoice stake and a Senegalese media acquisition.


About Canal+

Canal+ is a global media and pay‑TV provider operating in 52 countries, delivering a comprehensive offering that includes over 400 live channels, production, broadcast, and streaming services. The group serves nearly 27 million subscribers worldwide, with a deep commitment to localising content in Africa.


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