Strengthening Partnerships in CTV Advertising

ArabyAds, a global leader in ad-tech, has fortified its exclusive alliance with LG Ad Solutions by partnering with Turkey’s innovative CTV advertising platform, TVekstra. This strategic initiative is set to revolutionize the Connected TV (CTV) advertising scene in Turkey, while solidifying its role as a vital connector between Europe and the Middle East.

Exclusive Access for Advertisers

With this expanded collaboration, Turkish advertisers will gain exclusive access to TVekstra’s premium LG CTV inventory, powered by ArabyAds’ advanced data-driven marketing technology and transparent measurement solutions. By merging TVekstra’s extensive market knowledge with LG Ad Solutions’ state-of-the-art CTV technology, this partnership empowers brands to engage consumers on Smart TVs with remarkable precision and scale. Advertisers can utilize both direct and programmatic buying models, including programmatic guaranteed deals, to maximize campaign effectiveness.

Insights from Industry Leaders

Merve Eraslanoğlu, CEO and Co-Founder of TVekstra, expressed enthusiasm about the partnership, stating: “As Turkey’s leading CTV advertising platform, TVekstra is thrilled to collaborate with ArabyAds and LG Ad Solutions to elevate the CTV advertising landscape in Turkey. This partnership offers advertisers an unmatched opportunity to connect with highly engaged audiences through LG’s premium Smart TV ecosystem. By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that create measurable impact for brands.”

Mahmoud Fathy, CEO and Co-Founder of ArabyAds, added: “Turkey’s vibrant digital ecosystem presents a tremendous opportunity for brands to bridge Europe and MENA with advanced Connected TV solutions. Our collaboration with TVekstra and LG Ad Solutions ensures that advertisers can access a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.”

Ed Wale, VP, International of LG Ad Solutions, noted: “Expanding our partnership into Turkey with TVekstra marks a significant milestone. The success we’ve achieved in MENA has demonstrated the effectiveness of our CTV solutions, and with TVekstra’s expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a dynamic and rapidly evolving market.”

Reshaping the Future of CTV Advertising

By providing exclusive inventory access, precise targeting, and transparent performance measurement, this partnership is poised to reshape the future of CTV advertising in Turkey, offering exciting possibilities for brands in the film and television entertainment industry.