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A Potential Third Love Island Spinoff in Development

There may be a third spinoff of Love Island in the works, in collaboration with ITV America and Peacock.

Insights from Content London

During Content London on Tuesday, David George, CEO of ITV America, discussed the popular reality series that transitioned from the U.K. to CBS in 2018 as Love Island USA. George, who played a crucial role in the show’s sale, emphasized the success of its current spinoffs, Love Island: All Stars and Love Island Games.

Future Plans for Peacock

When asked about Comcast’s strategy to separate its cable networks, which divides NBCUniversal’s linear networks into two categories, George noted, “What that separation told me is Peacock is the future because they kept Bravo, which supplies a ton of content into Peacock.” He added, “If you look at the branding, Peacock is meant to be fun and entertaining, and that’s why it aligns with us so well… We are actually in discussions with them about a third spinoff of Love Island — indicating how significant that brand is for the streaming service.”

Success of Love Island USA

The latest season of Love Island USA emerged as the most successful series to date, becoming the most-watched streaming original series in the U.S. at times during the summer. George remarked: “[Love Island] hasn’t been done in the marketplace before. It became such a cultural phenomenon that it was must-watch viewing on a streaming service… This shift is critical as streamers are beginning to revert back to linear networks.”

Response from Peacock Representatives

Representatives from Peacock did not immediately respond to inquiries from The Hollywood Reporter.

ITV America’s Role in Unscripted Content

ITV America stands as one of the largest producers of unscripted content in the U.S. David George oversees all creative development, production, operations, and growth initiatives across the group, which includes ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment, and Good Caper Content.

Person: David George
Company Names: ITV America, Peacock, Comcast, NBCUniversal, Bravo, ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment, Good Caper Content
Titles: Love Island, Love Island USA, Love Island: All Stars, Love Island Games

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