Netflix Anime: A Growing Force in Global Streaming Revenue

In 2023, anime represented 6% of worldwide streaming revenue, with North America contributing $2.2 billion (41% of anime’s streaming revenue) and Asia adding $1.6 billion (29%).

The latest Anime Industry Report reveals that anime generated a total of $19.8 billion (€91.01 billion) in global revenue, which includes $5.5 billion from streaming and $14.3 billion from merchandise sales. This report, enriched by data from Parrot Analytics and the Association of Japanese Animations (AJA), provides valuable insights into the global anime market for stakeholders.

Macoto Tezka, a renowned visual artist and filmmaker, and honorary director of The Osamu Tezuka Manga Museum, commented on the collaboration: “Anime is bigger than ever. Its record-breaking revenues and global influence continue to captivate audiences and inspire creativity worldwide. This partnership between AJA and Parrot Analytics will create new opportunities for creators, ensuring that anime’s cultural legacy flourishes while generating economic prospects for Japan on the global stage.”

Douglas Montgomery, former Chairman of the Japan America Society of Southern California, added: “Anime significantly drives ancillary sectors such as consumer products, gaming, and live events, creating widespread economic effects. By leveraging these interconnected industries, the anime sector can unlock substantial economic potential and foster innovation beyond traditional media.”

In 2023, Japanese anime achieved unprecedented revenues, enhancing its cultural reach globally. North America and Asia together generated $14.3 billion, accounting for over 72% of anime’s global revenue. Anime’s contribution to global streaming revenue was 6%, with North America providing $2.2 billion and Asia $1.6 billion. Notably, anime generated over $2 billion in revenue for Netflix, underscoring its significance within the platform’s content library and constituting 38% of total anime streaming revenue. Additionally, anime led the merchandising sector, with Asia generating $5.46 billion and North America $4.97 billion, together making up 73% of global anime merchandise sales.

Alejandro Rojas, VP of Applied Analytics and Global Head of Parrot IQ at Parrot Analytics, stated: “Japan is central to the global entertainment landscape, and anime exemplifies its creative strength. Our expertise in streaming economics, global entertainment analytics, and IP valuation empowers Japanese creators to discover new revenue streams and broaden their global presence.”

Tags

featuredpost, Parrot Analytics, anime film, anime production, Association of Japanese Animations

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Person

Macoto Tezka, Douglas Montgomery, Alejandro Rojas

Company Names

Netflix, Parrot Analytics, Association of Japanese Animations, The Osamu Tezuka Manga Museum, Japan America Society of Southern California

Titles

Anime, Bluey, The Tale of Daye’s Family, Floodlight

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.