Amazon significantly increased its content investment in 2025, spending $22.4 billion on video and music content. This represents a 10% rise from the $20.4 billion spent in 2024 and is nearly 25% more than Netflix’s $18 billion expenditure on movies, TV shows, video games, and podcasts during the same period.

The details were disclosed in Amazon’s annual 10K regulatory filing. A substantial part of Prime Video’s budget includes $1 billion annually for the NFL’s Thursday Night Football and a share of the NBA’s new 11-year, $76 billion media rights deal.

Prime Video’s original programming features popular series such as Fallout, Tom Clancy’s Jack Ryan, Reacher, The Lord of the Rings: The Rings of Power, Upload, and Bosch. The platform’s film slate includes titles like Red One, Road House, Cross, and The Idea of You.

In 2025, Amazon announced that Prime Video reached over 315 million monthly viewers worldwide. For comparison, Netflix ended the year with 325 million paid subscribers.

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