The Academy of Country Music Awards Extends Partnership with Prime Video

The Academy of Country Music Awards will continue its presence on Prime Video for several more years, solidifying its commitment to streaming.

The Academy, along with producer Dick Clark Productions and the Amazon-owned streaming platform, has inked a three-year deal to keep the annual awards show on Prime Video through 2028. This agreement follows the conclusion of the previous contract after last week’s milestone 60th ACM Awards.

“Our ongoing partnership with the Academy of Country Music and Dick Clark Productions has been an incredible journey for everyone involved,” stated Vernon Sanders, global head of television at Amazon MGM Studios. “With the remarkable success of this year’s 60th anniversary show hosted by the iconic Reba McEntire, we are thrilled to extend our collaboration with the Academy and DCP for the next three years. We eagerly anticipate building on this success and delivering even more star-studded and captivating shows to our global Prime Video audience.”

The ACM Awards were pioneers in the streaming space, being the first major awards show to transition exclusively to streaming in 2022 (the SAG Awards followed suit in 2024 by moving to Netflix). Other prestigious events like the Tony Awards, Grammys, and, as of this year, the Oscars have also embraced live streaming alongside their traditional network broadcasts.

“Our powerful partnership with Amazon MGM Studios and Prime Video has significantly broadened the reach and accessibility of our show and the country music genre, allowing viewers to enjoy it anytime, anywhere around the globe,” remarked Damon Whiteside, CEO of the Academy of Country Music. “This collaboration has redefined the awards show experience in today’s digital landscape. The synergies between Prime Video, Amazon Music, Twitch, and other Amazon divisions create immense value for our artists, genre, and fans, offering an immersive 360-degree music experience that’s unmatched. I am incredibly proud of our groundbreaking first four years in the streaming arena, and we are excited to continue delivering the future of country music and the ACM Awards to fans everywhere over the next three years.”

Jay Penske, CEO of Dick Clark Productions, added, “We’re excited to extend our partnership with Prime Video through 2028. The Academy of Country Music Awards made history in 2022 as the first major awards show to exclusively livestream, and we continue to break new ground, creating a world-class music event that connects country music with a global audience through Prime Video.”

Dick Clark Productions is a subsidiary of Penske Media Corporation, which is the parent company of The Hollywood Reporter, formed through a joint venture between Penske Media and Eldridge.

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This rephrased content maintains a professional tone while emphasizing key details relevant to business leaders in the film and television entertainment industry.

Persons

Vernon Sanders, Reba McEntire, Damon Whiteside, Jay Penske

Company Names

Academy of Country Music, Dick Clark Productions, Amazon MGM Studios, Prime Video, Penske Media Corporation

Titles

ACM Awards, SAG Awards, Tony Awards, Grammys, Oscars

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