Featured MEdia
Supply Chains

1. Understand the Limits of Traditional Partner Discovery

Coffee meetings and warm intros are great—but they don’t scale, and they don’t give you a full picture.

Here’s what you miss:
✔️ Companies with the best credentials often aren’t at the market
✔️ Track records and credits can be exaggerated or unverified
✔️ You’re meeting who’s available—not who’s ideal

✅ Pro Tip: 60% of new partnerships tracked on Vitrina are first-time collaborations between companies who weren’t in each other’s networks.

2. Reframe the Problem: From Rolodex to Dataset

The best studios, commissioners, and vendors are shifting to pattern-based partnership models:

• Mapping co-production history, genre expertise, and investor backing
• Filtering by service quality, delivery track record, and regional experience
• Looking beyond branding to evidence of capability and recent performance

✅ Netflix, Disney, and Banijay use data-linked supply-chain insights to identify emerging partners long before the rest of the market does.

3. Discover Hidden-Value Companies Before They Become Famous

When your only discovery channel is festivals or LinkedIn, you’re working off lagging indicators.

With structured data, you can:

• Find vendors, co-producers, and financiers based on actual project participation
• Evaluate entities on project stage, collaborator history, and funding model alignment
• Predict which companies are gearing up for bigger moves, even if they’re under the radar today

✅ Pro Tip: Use cross-linked metadata to find “fast-rising” companies that recently shifted upmarket or closed key partnerships.

4. Know Who’s Behind the Logo

Company names aren’t enough. You need to know the people making decisions—their past deals, current focus, and role in the ecosystem.

With access to verified executive and dealmaker profiles, you can:

• Match by commissioning behavior and creative sensibilities
• Avoid generic outreach and lead with relevance
• Secure intros with credibility and shared context

✅ Vitrina tags and tracks over 3 million decision-makers globally—across development, finance, production, sales, and service teams.

5. Make Data Your First Filter—Not the Afterthought

Most teams vet partners only after an intro. That’s backward. The best strategy is to start with data, then build relationships where it counts.

Here’s how:

• Shortlist with confidence based on verified past performance
• Map mutual connections and existing overlap
• Position yourself as a strategic fit—not a cold call

✅ Pro Tip: Your next great partner is likely outside your current network. With the right platform, that’s an opportunity—not a risk.

Don’t Rely on Chance. Rely on Signals.

The industry is evolving. The next wave of deals won’t go to the best networkers—they’ll go to the best-informed.
→ Use Vitrina to transform your partner discovery from guesswork to intelligence.