🎬 ORIGINALS & GREENLIT 2025

🌍 Where are the global streamers placing their bets in 2025?

Netflix, Prime Video, Apple TV+, MAX — their greenlighting decisions, regional partnerships, and Originals strategies are reshaping the global entertainment map.

As Originals multiply across scripted, unscripted, formats, comics, and beyond, understanding what’s being greenlit, where, and by whom is critical for production companies, service vendors, and market strategists.

How Netflix’s mega-investments in Mexico, Spain, South Korea are reshaping global production partnerships
Why AppleTV+ is quietly ramping up its Originals slate—and what genres are at the center
The fierce market dynamics as Prime Video’s Spain focus collides with Netflix’s aggressive moves
Where Broadcaster-Streamer Co-Productions are thriving and how they’re influencing greenlight decisions
Scripted vs. Unscripted: Which genres are gaining momentum in 2025

This session is powered by Vitrina’s live tracking of global projects, partnerships, and vendor ecosystems across the entertainment supply-chain.

Vitrina Business Network connects the global entertainment industry, with over 72,000 verified professionals and 130,000 companies across the film and TV supply chain.

Our newly launched Global Film+TV Projects Tracker monitors every project from inception to release, tracking every stakeholder involved globally.

From content acquirers to distributors, and production to post-production services, Vitrina serves as the headquarters for industry leaders like Netflix, NBCU, Warner Bros. Discovery, and more.

To know more, schedule a personalized demo here.

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.