Kamal Haasan Announces 8-Week OTT Release for ‘Thug Life’, Declares It a Game-Changer in Tamil Cinema

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‘Thug Life’: A Game-Changer in Tamil Cinema

‘Thug Life’ is an upcoming Tamil action drama directed by the renowned Mani Ratnam, featuring the legendary Kamal Haasan in the lead role as Rangaraya Sakthivel Nayakar. This character navigates the complex terrain between crime and justice, making it one of the most anticipated films of the year. The film marks a significant reunion of two cinematic icons after a 35-year hiatus since their groundbreaking collaboration in Nayakan (1987). With a gripping storyline and music by AR Rahman, ‘Thug Life’ promises a stylish narrative anchored in strong character development.

Kamal Haasan Advocates for a Strategic Theatrical Release

During a recent promotional event in Mumbai, Kamal Haasan unveiled a pivotal release strategy: ‘Thug Life’ will enjoy an eight-week theatrical window before its debut on OTT platforms. This approach represents a notable departure from the prevalent four-week model that has become standard in the post-pandemic landscape. Haasan emphasized that this decision is not merely experimental but a strategic move aimed at preserving the value of theatrical releases.

Netflix Supports Kamal Haasan’s Vision for Theatrical Revenue

Kamal Haasan revealed that Netflix, the film’s streaming partner, fully endorsed this initiative without any reservations. “It wasn’t a negotiation — it was a well-thought-out plan,” he stated. “We believe this approach will foster a healthier industry model. We’re proud to be the first to adopt this direction, and we hope others will follow suit.”

A Heartfelt Reunion: Kamal Haasan and Mani Ratnam

The event also highlighted the deep-rooted friendship between Kamal Haasan and Mani Ratnam. Reflecting on their early days, Haasan described their bond as one built on a shared passion for cinema. “We weren’t discussing gossip; we were immersed in films,” he reminisced about their journey. Mani Ratnam echoed this sentiment, commending Haasan’s unwavering commitment and storytelling prowess—qualities that ‘Thug Life’ is expected to showcase once again.

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Persons

Kamal Haasan, Mani Ratnam, AR Rahman

Company Names

Netflix

Titles

Thug Life, Nayakan

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