Dubai is poised to emerge as the global epicenter for media and entertainment innovation as the CABSAT Content Congress returns to the Dubai World Trade Centre from May 13 to 14, 2025. In a landscape that is rapidly evolving, this two-day conference will gather global experts, policymakers, and innovators to discuss how artificial intelligence, personalized streaming, virtual production, and cross-border co-productions are revolutionizing the creation, distribution, and consumption of content.

As a key component of the broader CABSAT 2025 event, the Content Congress will act as a vital platform for analyzing the sweeping transformations within the media and entertainment landscape. With a focus on digital disruption, new content formats, and emerging technologies, attendees can expect to gain essential insights and strategies to stay ahead of industry trends.

The first day, themed Trends, Technology & Transformation, will kick off with an examination of how government initiatives and innovation are reshaping the media sector in the MENA region. This will include a detailed look at the booming Ramadan drama scene, which continues to capture seasonal viewership. The agenda will also explore the realm of virtual production and cinema, highlighting the use of LED walls, real-time rendering, and AI to enhance and streamline the filmmaking process.

On the second day, the focus will shift to Digital Disruption & New Formats. Panels will investigate MENA’s rapidly growing $38 billion connected TV market, analyze the content strategies of major digital platforms like TikTok and YouTube, and discuss how regional platforms are establishing their presence. One of the most eagerly awaited sessions will highlight the emergence of vertical micro-dramas—short-form content lasting just one to three minutes—which has evolved into a $5 billion global trend and presents significant opportunities in the Arab world.

The discussion will also cover next-generation sports broadcasting, focusing on how AI, virtual reality, and over-the-top (OTT) platforms are transforming fan engagement in a sports rights market valued at $6.5 billion. Additional sessions will address the challenges and opportunities in children’s programming, noting that 80% of MENA’s kids’ content is currently imported, and exploring how local creators can take the lead. Insights into film commission incentives, such as Abu Dhabi’s 50% rebate and Dubai’s expanding production infrastructure, will also be shared, positioning the UAE as a significant global production hub.

A diverse lineup of speakers will bring a wealth of expertise to the stage. Notable participants include Karim Sarkis from Strategy&, who will discuss AI’s expanding role in MENA media; Dan Hu of Tencent Cloud, who will explore the future of streaming; and Anuj Samtani of STEREOVISION, who will present on AI applications in cinematography. Actor and comedian Danish Sait will share insights on brand storytelling in the digital era, while Manoj Abraham Mathew from Dubai Studios will discuss co-productions and regional content distribution strategies.

Following the main sessions, a third day of bonus programming on May 15 will feature an Emerging Tech Showcase, where startups that are shaping the future of the media industry will present their innovations. Workshops will also be available, offering hands-on learning in content creation, monetization, and digital strategy.