Saudi Research and Media Group (SRMG) has unveiled a strategic partnership with Naif Alrajhi Investment, a leading Saudi investment firm with a significant presence in the regional media landscape. This collaboration is designed to accelerate innovation and growth in the media and advertising sectors, focusing on two key areas: expanding Phi’s Out-of-Home (OOH) advertising network and partnering with Veyron Marketing to develop cutting-edge media solutions.

At the core of this partnership is SRMG’s newly launched SRMG Media Solutions (SMS), a data-driven advertising powerhouse that boasts a prestigious portfolio of brands, including Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Arab News, Hia Magazine, and Thmanyah. This alliance will merge SMS’s extensive reach and multi-platform content capabilities with Naif Alrajhi Investment’s diverse assets to provide more impactful advertising solutions.

Phi, a key player in the Middle East’s OOH advertising sector, will now have the opportunity to expand its operations through SMS’s distribution channels, which encompass digital, social media, television, and print. Meanwhile, Veyron Marketing, recognized for its innovative marketing strategies and media planning expertise, will gain access to SMS’s suite of advanced advertising offerings, including digital formats, branded storytelling, and experiential marketing.

This partnership embodies a shared vision to enhance digital capabilities, foster innovation, and unlock new commercial potential. By combining SRMG’s global media influence with Veyron’s and Phi’s market knowledge and infrastructure, this collaboration aims to create a robust ecosystem for brands looking to connect with audiences across Saudi Arabia and beyond.

SRMG CEO Jomana R. Alrashid stated: “This partnership represents a convergence of vision, impact, and capability. By uniting Phi’s comprehensive presence and Veyron’s operational expertise, along with SRMG Media Solutions’ services and reach of over 170 million users, we are crafting a dynamic ecosystem that empowers brands to engage audiences with unmatched relevance and impact.”

Chairman and CEO of Naif Alrajhi Investment, Naif Saleh Alrajhi, remarked: “This partnership reflects our mutual commitment to delivering innovative advertising solutions, creating exceptional opportunities for both regional and global advertisers. By collaborating with SRMG and SRMG Media Solutions, we are positioning brands to engage with audiences in new and meaningful ways. The strength of Naif Alrajhi Investment lies in our diversified portfolio and strong presence across key sectors, enabling us to offer unique, high-impact opportunities that transcend traditional media. This partnership not only capitalizes on the remarkable growth in Saudi Arabia but also aims to shape the future of the media and marketing landscape globally.”

This collaboration highlights SRMG’s expansion through SMS, which taps into a global audience of over 170 million users across platforms such as Asharq News, podcasts, and experiential activations. Coupled with Naif Alrajhi Investment’s diversified portfolio, this partnership is poised to drive economic growth and redefine regional advertising standards.