HARI Expands Global Sales and Strategic Operations

Paris-based animation and intellectual property company HARI has announced a significant expansion of its global sales and strategic operations. This includes the promotion of Sophie ‘Kido’ Prigent to Director of Strategic Partnerships & Financing and the appointment of Toby Jones as Head of Sales.

These strategic appointments come at a crucial juncture for HARI, as the company aims to broaden its international presence and fulfill its ambitious vision of introducing iconic series like Grizzy & The Lemmings and Mystery Lane to new platforms and audiences. Just last week, HARI announced a major licensing and merchandising initiative in collaboration with Retail Monster.

Kido, who has been with HARI for three years and previously held the position of Head of Distribution, will now oversee all revenue-generating activities. This includes TV and digital distribution, licensing and merchandising, financing for new formats, and content extensions that bolster brand and franchise growth. She will continue to operate from Paris and report directly to HARI’s CEO, Josselin Charier.

Toby Jones joins HARI from CAKE, bringing over six years of experience in sales and distribution within the global kids’ entertainment sector. He has previously worked with Jetpack Distribution, which was acquired by CAKE in 2024. Based in London, Jones will report to Kido and will be responsible for managing global sales across HARI’s esteemed portfolio, which includes Grizzy & The Lemmings, Mystery Lane, The Weasy Family, and Baby Lemmings. His first major event will be the MIFA market at Annecy in June.

“We’re embarking on a new chapter for HARI — one fueled by bold ambition, international growth, and comprehensive franchise development,” said Josselin Charier, Co-Founder & Co-CEO of HARI. “We’re creating original IPs with the potential to resonate across platforms, territories, and into pop culture. Kido has been instrumental in realizing this vision, and her new role reflects the scale of our ambitions and the confidence we have in her leadership. With Toby on board, we’re solidifying the groundwork for HARI’s next phase of global growth. His impressive track record, extensive industry connections, and hands-on distribution experience make him a valuable addition as we accelerate our global expansion.”

For more information, visit hari-studios.com