This Ramadan, Snap is empowering brands to connect with audiences in a more immersive manner by harnessing the platform’s most cherished features, from the camera and chat to its vibrant community of creators.

Snapchat experiences a significant uptick in engagement during Ramadan, with users in the GCC opening the app over 45 times a day in Saudi Arabia. The platform has become a central hub for communal shopping, where users actively seek out Ramadan essentials across various categories. Shopping evolves into a social experience, presenting brands with the chance to enhance awareness, drive consideration, and boost conversions. In markets like KSA, Snapchatters view an impressive average of 10 billion stories daily during Ramadan and interact with AR lenses over 220 million times each day.

To facilitate seamless integration for businesses within this dynamic ecosystem, Snapchat has introduced Sponsored Snaps, a new advertising tool that allows brands to engage users in a way that reflects natural Snapchat interactions. Launched first in KSA and the UAE during Ramadan—when connection and reflection are paramount—Sponsored Snaps enable brands to send full-screen vertical video messages directly to Snapchatters’ Chat inboxes. These messages adhere to Snapchat’s user-first design, ensuring a clear distinction from personal chats, and are opt-in, allowing users to view, respond, or engage with embedded calls-to-action at their convenience.

Snapchat is also reviving the Snap AR Ramadan Mall, which drew in 16 million shoppers in 2024. This reimagined virtual shopping experience combines the allure of traditional GCC marketplaces with contemporary shopping districts, providing users with an interactive and engaging retail journey.

Additionally, Snapchat is launching HAZAR FAZAR, an AR experience that brings GCC cultural narratives to life through branded lenses unlocked via riddles, showcasing unique characters.

Acknowledging the strong connection between Snapchatters and their favorite creators, the platform is offering brands various avenues to collaborate with Snap Stars and influencers during Ramadan. Businesses can tap into creator partnerships through Creator Midrolls, the Creator Collab Studio, or by sponsoring and promoting creator content, ensuring they connect authentically with audiences during this significant time.

Hala Zgeib, Head of Luxury MENA at Snap Inc., stated: “Innovation, while remaining true to the essence of the platform, has always been at the core of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also simplifying collaboration with our creators.”

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