What is Film Market Research and Tracking?

Film market research and tracking involve gathering data about the production, distribution, and consumption of content. It includes monitoring films and TV series at every stage, from development to release, while profiling companies, projects, and key decision-makers.

Accurate research ensures businesses are informed about competitors, emerging trends, and potential opportunities in the entertainment supply chain.

Why Film Market Research is Critical

The global film industry is highly competitive, with new projects constantly emerging across different markets. Film market research helps businesses:

• Identify trends in production and genre preferences.
• Spot potential co-production or financing opportunities.
• Build relationships with top executives in production, post-production, localization, and distribution.
• Gain insights into competitors’ activities and strategies.

Failing to leverage research tools can mean missed opportunities, while robust tracking ensures businesses stay ahead of market shifts.

Key Challenges in Market Tracking

While film market research is indispensable, there are significant challenges:

1. Fragmented Data: Information about niche or regional players is often hard to find.
2. Dynamic Market: Projects move quickly from one phase to another, making outdated data unreliable.
3. Global Reach: Tracking companies and projects across 100+ countries requires extensive resources.
4. Decision-Maker Access: Finding the right contacts within companies is complex and time-consuming.

These hurdles demand a comprehensive platform like Vitrina to streamline the process.

Benefits of Tracking with Vitrina

1. Global Coverage: Track projects and companies across 100+ countries, including hard-to-reach regions in Asia, LATAM, and Africa.
2. Daily Updates: Never miss a project or market shift with Vitrina’s real-time data.
3. Lead Generation: Identify opportunities for co-productions, service partnerships, and pre-buys.
4. Streamlined Outreach: Access verified leadership profiles to directly connect with decision-makers.
5. Competitive Intelligence: Monitor your competitors’ projects, partnerships, and strategies.

Real-World Use Cases

Vitrina has empowered leaders in entertainment to achieve remarkable results:

• Warner Bros. Discovery scouted animation companies in APAC and LATAM using Vitrina.
• Netflix identified specialist production and post companies across Asia.
• Globo Brazil sourced co-production partners for international collaborations.
• Sony Pictures Entertainment found localization vendors with AI-enhanced solutions.

These successes demonstrate the power of film market research and tracking when executed with the right tools.