In an exciting development, streaming service stc tv has forged a strategic partnership with LiveLike, a leader in audience engagement technology, to enrich its platform with innovative interactive features.

This collaboration brings gamification elements to stc tv, offering viewers a vibrant array of features such as a rewards system, watch parties, and leaderboards. These enhancements are aimed at increasing viewer engagement and fostering loyalty.

This initiative is part of stc tv’s mission to position itself as a premier digital distribution service. By leveraging LiveLike’s state-of-the-art tools, the platform seeks to provide a modern digital entertainment experience that evolves with audience preferences.

Miheer Walavalkar, CEO of LiveLike, expressed enthusiasm about the partnership, stating: “We’re thrilled to collaborate with stc tv to create new avenues for viewers to connect with their favorite content. This partnership exemplifies how technology can transform streaming into a more personalized and thrilling experience. We eagerly anticipate how stc tv’s audience will embrace these features and the added value they will bring.”

LiveLike’s technology is specifically crafted to attract younger audiences by offering personalized features that enhance engagement and build loyalty. This improved user experience opens up new avenues for deeper interaction and revenue growth, positioning stc tv as a leader in shaping the future of content consumption in the region.

Moreover, this partnership aligns with the broader vision of stc Group to provide world-class connectivity and services to customers, businesses, and communities across Saudi Arabia and beyond.