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The agency is dedicated to enhancing creators’ skills, keeping them informed about the latest trends, sharing insights, and fostering collaborations among influencers.

Xpozed, a comprehensive talent management agency for content creators and influencers, has officially launched in the UAE during the third edition of the One Billion Followers Summit. This event took place from January 11 to 13 in Dubai, themed “Content for Good,” and focused on the content creator economy.

The launch event at the Dubai International Financial Centre (DIFC) gathered content creators, influencers, and digital media professionals, coinciding with the summit that attracted over 15,000 creators and featured 420 speakers, including global experts and prominent influencers.

Xpozed’s launch signifies a significant advancement in the content industry and creative economy within the UAE. The agency aims to address the evolving needs of creators in the MENA region by providing services that promote career development, establish strategic partnerships, and grant access to cutting-edge global technologies.

The agency offers a diverse array of services, including:

• Talent Business Management: Supporting creators’ career growth and expanding their reach.
• Content Marketing and Production: Enhancing brand visibility and market presence.
• Influencer Marketing: Utilizing creator strategies to effectively target audiences.
• Campaign Design: Crafting innovative campaigns that amplify brand vision and engage audiences.

Omar Hmaidat, CEO of Xpozed, stated: “The UAE is at the forefront of the global content creation economy, with initiatives like the National Strategy for Cultural and Creative Industries and the Dubai Creative Economy Strategy driving unprecedented growth. The UAE’s digital competitiveness has rapidly established it as a premier global destination for attracting talent and creatives.”

He further remarked: “As a key player in the content creation economy, Xpozed has the expertise and resources to equip creators with the tools they need for growth and success, aligning with our mission to empower talent and connect creators with emerging trends in this dynamic sector.”

The creative economy is crucial to the UAE’s growth strategy, contributing 3.5% to the national GDP (AED 54.4bn) and accounting for 5% of the non-oil economy. Recent initiatives, such as the National Strategy for Cultural and Creative Industries, aim to position the UAE as a global hub for creative talent and innovation, fostering sustainable development.

On a global scale, the creative economy generates over 6.1% of global GDP and annual revenues exceeding $2 trillion, underscoring its status as one of the fastest-growing economic sectors.

Tags:

XPOZED, creative production, One Billion Followers Summit, Content creators, Dubai International Financial Centre, influencers

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Person

Omar Hmaidat

Company Names

Xpozed, Dubai International Financial Centre

Titles

One Billion Followers Summit, National Strategy for Cultural and Creative Industries, Dubai Creative Economy Strategy

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