Dwayne Johnson and Chris Evans’ holiday action film, Red One, achieved a record-setting 50 million viewers globally within its first four days on Prime Video. This makes it the most-watched film from Amazon MGM Studios on the platform, surpassing Road House, which reached 50 million viewers in its first two weekends alone.

Red One, produced by Johnson’s Seven Bucks and directed by Jake Kasdan, premiered on Prime Video on December 12 after a 28-day theatrical run. Initially intended for a direct release on Prime Video, the film was later given a theatrical release due to positive test screenings. The strategy suggests that films released in theaters tend to perform better on streaming platforms, and this success serves as a testament to that theory.

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Red One launched in U.S. theaters on November 15 and has grossed over $175 million worldwide to date. The film is still playing in 3,003 theaters across the U.S. and Canada, experiencing only a 39% drop in its fifth weekend with $4.2 million, despite its release on Prime Video. It is also being shown in 3,300 theaters internationally and has received an A- Cinemascore along with a 90% audience rating on Rotten Tomatoes.

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“Considering the audience reaction to Red One in theaters and on Prime Video, it is clear that this film will become a holiday classic for years to come,” said Jennifer Salke, head of Amazon MGM Studios. “Every film is unique, and we are grateful for our collaboration with filmmakers in developing the right strategy to reach the widest audience possible. For Red One, it was essential to include a theatrical release and marketing campaign, which successfully drove audiences to theaters and raised awareness for viewers who would later watch it on Prime Video. It’s gratifying to see our strategy yield results for our customers, and we appreciate the entire filmmaking team and cast who made this possible.” Prime Video is also celebrating other successful streaming performances this year, including The Lord of the Rings: The Rings of Power Season 2, The Boys Season 4, and Fallout. Upcoming releases include Beast Games (December 19), The Fire Inside (December 25, theaters), On Call (January 9), and You’re Cordially Invited (January 30).

The promotional efforts for Red One included global press and fan events in Berlin, London, and New York, with the film’s trailers amassing over 460 million views worldwide. Additionally, the studio collaborated with one of Roblox’s top ten games, Anime Defenders, to create a custom Red One-themed raid, which attracted over 163 million visits and 337 million video views during its three-week run. The raid was recently revived to celebrate the film’s release on Prime Video. Promotional partners included M&Ms, Farmers, LG, Duracell, and Salt & Straw, along with a special feature during Prime Video’s TNF broadcast of the Ravens/Bengals game.

Person: Dwayne Johnson, Chris Evans, Jake Kasdan, Jennifer Salke
Company Names: Amazon MGM Studios, Prime Video, Seven Bucks
Titles: Red One, Road House, The Lord of the Rings: The Rings of Power, The Boys, The Idea of You, Fallout, Mr. & Mrs. Smith, Beast Games, The Fire Inside, On Call, You’re Cordially Invited, Anime Defenders

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