Companies 
Content
Global Production Financing Webinar 
LeaderSpeak Podcast 
Supply Chain News 
Latest Projects
Global Trends
About Projects Tracker
About Vitrina
Our Story
Our Solutions 🔥
Case Studies
Our Profile
Introduction
BET+, a premier streaming platform under the BET (Black Entertainment Television) umbrella, has emerged as a leading destination for Black-focused entertainment. With its diverse library of original series, movies, and acquired titles, BET+ continues to redefine storytelling by amplifying Black voices and delivering content that resonates globally.
At the heart of its success is a strategic content acquisition process, which ensures that BET+ consistently meets audience expectations for authenticity and diversity. Whether it’s licensing beloved classics, commissioning original works, or forging partnerships with niche creators, BET+ prioritizes delivering culturally relevant and compelling stories.
Curious how Vitrina can help you? Try it out today!
Trusted by global entertainment leaders to grow business, acquire high-demand content, promote projects and services, and track every Film + TV production worldwide
Access the World's Most Comprehensive Media Database
Overview of BET+ Content Acquisition
BET+, the premier streaming service for Black-focused entertainment, has carved out a unique niche by offering a mix of original series, movies, and acquired content that speaks directly to its audience. As demand for diverse, authentic storytelling grows, BET+ has prioritized curating content that resonates with its core viewership while appealing to new global audiences.
Content acquisition for BET+ focuses on a mix of licensed titles, co-productions, and original programming. Key genres include drama, comedy, unscripted shows, and culturally significant documentaries, all aimed at amplifying Black voices in the media space.
Content Strategies Driving BET+ Growth
BET+ has embraced a strategic and data-driven approach to content acquisition:
- Audience-Centric Programming: By analyzing viewer preferences and trends, BET+ aligns its acquisition strategy with audience demand for representation and diversity.
- Partnerships with Niche Creators: Collaborations with emerging Black creators have brought fresh, original perspectives to the platform.
- Global Expansion of Content: BET+ is strategically expanding its reach by acquiring and producing content with cross-market appeal, ensuring both cultural and commercial relevance.
- Leveraging the Paramount Network: As part of Paramount Global, BET+ taps into a vast distribution and production network to secure top-tier projects.
Challenges in BET+ Content Acquisition
Despite its success, BET+ faces several challenges in its content acquisition efforts:
- Discovering Unique Content: Finding original and untold stories within niche markets often requires digging beyond mainstream sources.
- Rising Competition: Competing platforms like Netflix and Amazon Prime often vie for the same content, leading to high acquisition costs.
- Global Scalability: Balancing cultural specificity with international appeal is a key challenge when acquiring content for diverse markets.
- Evolving Audience Expectations: The rapid pace of change in viewer preferences requires constant adaptation to meet demand.
Streamline Your Content Acquisition Process
How Vitrina Supports BET+ Content Acquisition
BET+ can navigate these challenges effectively with tools like Vitrina’s Global Film+TV Projects Tracker and Vitrina Business Network (VBN):
- Access to Global Networks: Vitrina connects BET+ with 72,000+ decision-makers, allowing the platform to discover and evaluate the best partners across 100 countries.
- Deep Metadata and Profiling: The platform provides deep insights into companies, projects, and executive decision-makers, helping BET+ identify suitable content partners.
- Real-Time Competitive Insights: Vitrina helps BET+ track projects in development, production, and post-production to monitor competitor strategies and emerging trends.
- Outreach Capabilities: With Vitrina, BET+ can directly connect with key players in production, localization, and distribution to streamline the acquisition process.
Trusted by Execs and Leaders From
ITV_Studios 1
Globo 2024 1
Vector (1)
PRG
Hyphenate Media
Sony TV
Premier Digital
Netflix
Getty
Digital Film Tree
Amagi
William Morris Endeavor (WME) Entertainment
Endeavor Group
Warner Bros. Discovery
Toonz Media Group
Sony Pictures
SBT Brazil
Special Broadcasting Service (SBS)
Paramount
DLE Animation Japan
Google TV
Friday Filmworks
Conclusion
As the streaming industry becomes increasingly competitive, BET+ continues to excel by leveraging audience insights, innovative strategies, and strong partnerships. By addressing challenges such as content discovery and global scalability, BET+ is well-positioned for long-term growth.
Vitrina offers unparalleled support to platforms like BET+ by providing tools that simplify sourcing, profiling, and outreach efforts. By leveraging its global database and project-tracking capabilities, Vitrina ensures that platforms can identify high-value partnerships and stay ahead in the content acquisition game.
Frequently Asked Questions
Content acquisition is crucial for maintaining a diverse, high-quality library that appeals to BET+’s core audience and attracts new subscribers.
BET+ uses audience data, emerging trends, and partnerships with niche creators to align its acquisitions with viewer demand.
Vitrina provides tools to discover, profile, and connect with global content partners, making the acquisition process efficient and insightful.
