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Introduction
Tubi, Fox Corporation’s ad-supported streaming service, has emerged as a dominant force in the free streaming (FAST) industry. With a vast catalog of movies, TV shows, and originals, Tubi differentiates itself through a strong content acquisition strategy that continuously expands its offerings without subscription fees.
Unlike premium subscription-based platforms, Tubi thrives on a data-driven content acquisition model that prioritizes viewer demand, advertiser appeal, and strategic partnerships. Understanding how Tubi acquires its content provides valuable insights for content creators, distributors, and service providers in the entertainment supply chain.
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Tubi Content Acquisition Strategy: How It Sources Content
Tubi’s content acquisition revolves around three core pillars:
- Library Licensing from Major Studios – Tubi partners with studios like Warner Bros., Paramount, and Lionsgate to bring well-known films and classic TV series to its platform.
- Independent and Niche Content Deals – The platform secures content from indie distributors and niche studios to cater to diverse audience segments.
- Tubi Originals and Exclusive Content – With the rise of AVOD (advertising-based video on demand), Tubi has invested in its own original programming, spanning films, docuseries, and genre-specific titles.
Tubi leverages viewer analytics and market trends to select content that aligns with its audience preferences, ensuring a strong engagement rate and advertiser interest.
Key Partners and Content Categories on Tubi
Tubi collaborates with an extensive range of content partners across genres and formats, including:
- Major Studios & Networks: Fox Entertainment, MGM, Sony Pictures, and more
- Indie & International Distributors: Vertical Entertainment, Samuel Goldwyn Films
- Specialty & Genre-Specific Partners: Horror, Action, and Sci-Fi content providers
- News & Sports Providers: Live and on-demand content from FOX Sports, Bloomberg, and more
By curating content across multiple categories—blockbuster hits, indie gems, nostalgic classics, and exclusive originals—Tubi attracts a broad audience base.
Licensing Models and Deal Structures in Tubi’s Strategy
Tubi employs a mix of licensing agreements to maintain its expansive library, including:
- Revenue-Sharing Agreements – Content owners earn a share of ad revenue generated from their titles.
- Fixed-Fee Licensing – Tubi pays an upfront fee for exclusive or non-exclusive streaming rights.
- Performance-Based Deals – Payments are based on viewership metrics and ad revenue performance.
This flexible approach ensures Tubi remains cost-efficient while continuously expanding its catalog.
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Regional and Niche Content Expansion on Tubi
Tubi is actively expanding its regional and international content catalog by securing:
- Localized Content for Global Markets: African, Asian, and Latin American films
- Multilingual Dubs & Subtitles: To cater to non-English-speaking audiences
- Culturally-Specific Programming: Including Bollywood, K-dramas, and Spanish-language content
This strategy helps Tubi tap into underserved audiences while differentiating itself from competitors.
How Vitrina Helps in Content Acquisition
For content distributors, production houses, and media companies looking to place their content on Tubi, Vitrina serves as a strategic partner.
- Discovering Content Buyers & Decision-Makers – Vitrina’s extensive database helps identify key contacts within Tubi’s acquisitions team.
- Understanding Market Demand – Vitrina provides insights into trending genres, competitor content strategies, and licensing opportunities.
- Connecting with Global Partners – Whether you’re a producer seeking AVOD distribution or a studio looking for new revenue streams, Vitrina connects you with the right buyers.
- Tracking Industry-Wide Deals – Vitrina’s Global Film+TV Projects Tracker maps content acquisitions across platforms, helping sellers strategize effectively.
Vitrina doesn’t just provide data—it enables meaningful connections that help media companies navigate the evolving content acquisition landscape efficiently.
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SBT Brazil
Special Broadcasting Service (SBS)
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Conclusion
Tubi’s rapid growth in the AVOD space is a testament to its smart content acquisition strategy. By leveraging licensing deals with major studios, indie distributors, and international markets, Tubi ensures a rich and diverse content library that keeps audiences engaged.
For media companies aiming to distribute content to platforms like Tubi, having the right insights and connections is crucial. Vitrina simplifies this process by offering a powerful business network, real-time content tracking, and key industry intelligence to help companies identify, connect, and collaborate with the right partners.
Frequently Asked Questions
Tubi licenses a mix of blockbuster films, indie titles, TV series, and originals across multiple genres.
Tubi uses data-driven insights, audience preferences, and advertiser demand to select content.
Yes, independent filmmakers and distributors can secure deals with Tubi through aggregators or direct partnerships.
