What Is Hayu?

Hayu is a dedicated reality TV streaming platform owned by NBCUniversal. Launched in 2016, Hayu is available in multiple markets, including the UK, Canada, Australia, and parts of Europe and Asia. It provides subscribers with a vast library of reality TV shows, offering both past seasons and same-day releases of ongoing series.

How Hayu Acquires Content

Hayu follows a strategic content acquisition model, primarily relying on:

• NBCUniversal’s Own Productions – Since it is owned by NBCUniversal, Hayu has direct access to premium reality TV content such as Keeping Up with the Kardashians and The Real Housewives franchise.
• Exclusive Licensing Agreements – The platform partners with external studios and networks to secure exclusive streaming rights for popular reality TV series.
• Direct Content Partnerships – Hayu collaborates with content creators and production houses to acquire fresh and niche reality-based content.
• International Distribution Deals – To expand its catalog, Hayu engages in global licensing deals that bring international reality TV formats to its audience.

Key Content Categories on Hayu

Hayu specializes in reality TV content, categorized into:

• Celebrity & Socialite Shows (The Kardashians, Paris in Love)
• Dating & Relationship Series (Love Island, Ex on the Beach)
• True Crime & Investigations (Snapped, Killer Couples)
• Makeover & Lifestyle Shows (Million Dollar Listing, Below Deck)
• Competition & Talent-Based Reality Shows (Top Chef, Project Runway)

Why Hayu Focuses on Reality TV

Reality TV has a loyal fan base that craves continuous, fresh content. Hayu capitalizes on this demand by:

• Providing same-day releases for new episodes.
• Catering to niche audiences who prefer on-demand access to reality TV.
• Securing long-term licensing deals for reality franchises that perform consistently.
• Expanding its catalog with localized reality formats for international markets.

Challenges in Content Acquisition

Despite its strong positioning, Hayu faces several hurdles in acquiring content:

• High Licensing Costs – Popular reality TV shows come with expensive licensing fees.
• Competition from Other Streamers – Rivals like Netflix and Discovery+ also seek reality TV rights.
• Market-Specific Regulations – Content acquisition strategies must comply with different regional regulations.
• Demand for Fresh Content – Reality TV audiences expect continuous updates, requiring rapid deal-making.