Amazon reported a significant increase in its content spending for 2025, allocating $22.4 billion to video and music content. This marks a 10% rise from the $20.4 billion spent in 2024 and is nearly 25% higher than Netflix‘s $18 billion expenditure on movies, TV shows, video games, and podcasts during the same period.

The figures were revealed in Amazon’s annual 10K regulatory filing. A major portion of Prime Video‘s budget includes $1 billion per year for NFL’s “Thursday Night Football” and a share of the NBA’s new 11-year, $76 billion media rights agreement.

Prime Video’s original programming lineup features series such as “Fallout,” “Tom Clancy’s Jack Ryan,” “Reacher,” “The Lord of the Rings: The Rings of Power,” “Upload,” and “Bosch.” The platform’s film offerings include titles like “Red One,” “Road House,” “Cross,” and “The Idea of You.”

In 2025, Amazon announced that Prime Video reached over 315 million monthly viewers worldwide. By comparison, Netflix closed the year with 325 million paid subscribers.

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