YouTube is seeing strong results from its investment in artificial intelligence tools for creators. In December, more than 1 million YouTube channels used the platform’s AI creation tools each day, according to CEO Neal Mohan.

Over the past two years, YouTube has significantly expanded its AI offerings for creators. These tools range from simple features like A/B testing video titles and thumbnails, to more advanced capabilities such as generating AI-powered music and visuals, or using a specialized chatbot to optimize channel performance.

Looking ahead, YouTube plans to introduce even more AI-driven features. Upcoming tools will allow creators to:

• Create Shorts using their own likenesses
• Produce games from text prompts
• Experiment further with music integration

Mohan emphasized that AI will continue to serve as a tool for creative expression, not as a replacement for creators themselves.

In addition to creators, YouTube’s AI tools are being used by viewers as well. In December, over 20 million users engaged with the platform’s Ask tool. That same month, more than 6 million daily viewers watched at least 10 minutes of autodubbed content, which enables creators to reach new audiences by automatically translating videos into different languages.

Enhancing creativity through AI is one of four main goals YouTube has set for 2026. The company is also planning to upgrade its Content ID system with new features to help creators manage copyright-protected content. YouTube remains committed to supporting the NO FAKES Act, a proposed law aimed at protecting against unauthorized digital replicas.

Mohan outlined additional priorities for the year, including supporting creators as the new stars and studios of the digital era, making YouTube the top platform for kids and teens, and strengthening the creator economy. Recently, YouTube introduced new guidelines for content aimed at teens and families, as well as parental controls for Shorts, allowing parents to set screen time limits to zero—a first in the industry.

Monetization was another key focus in Mohan’s update. YouTube will continue to invest in new ways for creators to earn revenue. Features like Jewels and gifts, launched last year, enable viewers to support livestreaming creators directly. The company is also developing a seamless ecommerce experience, allowing users to purchase products from creators without leaving the app. Currently, over 500,000 creators participate in YouTube Shopping.

YouTube also plans to enhance its creator partnerships hub, making it easier for agencies and brands to connect with creators. New partnership tools will include the ability to add links to brand sites in Shorts and swap out branded segments after a deal ends—features announced during the Made on YouTube 2025 event.

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