All3Media International has established a multi-year partnership with Turkish digital specialist Merzigo to enhance and monetize its content across leading digital platforms.

As part of the agreement, Merzigo will oversee the YouTube and Facebook channels for several of All3Media International’s popular titles, including Shameless, Midsomer Murders, Undercover Boss, and Peep Show. In addition, Merzigo will manage the monetization of All3Media International’s free ad-supported streaming TV (FAST) channels—Demand Drama, So Real, and Inside Outside—which feature series such as Accused, Ultimate Force, and Obsessive Compulsive Cleaners.

Founded in 2018, Merzigo operates on a global scale, managing over 5,000 channels in more than 30 languages for major content owners, including Disney, Fremantle, Warner Bros Discovery, and Sony Pictures.

The partnership was negotiated for All3Media International by CEO Louise Pedersen and COO/CFO John Wagener. Representing Merzigo Global were Chairperson and CEO Yiğit Doğan Çelik, COO Ceyda Sıla Çetinkaya, and EMEA Managing Director Valerio Motti.

All3Media International already operates its own digital distribution arm, Little Dot Studios, which manages more than 135 social channels and multiple FAST brands across over 120 channels. The company stated that the new partnership with Merzigo will complement its current monetization strategy.

Louise Pedersen commented that the collaboration will help maximize the value of All3Media International’s extensive catalogue on social platforms, allowing the company to expand and strengthen its YouTube and Facebook monetization while growing its global audience.

Yiğit Doğan Çelik described the agreement as a significant milestone in Merzigo’s expansion into the UK market, highlighting that being chosen to manage some of Britain’s most recognized intellectual property demonstrates Merzigo’s leadership in digital content optimization and monetization on major social platforms.

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