Some of the most valuable people in entertainment have never touched a camera. They’re the Hollywood agents, insiders, analysts—the people who see where things are heading before others do.
They know which studio’s shifting strategy.
Which buyer is suddenly open to pre-buys.
Which exec left one team and quietly started building another.
They’ve always had the upper hand—because they understood not just the industry, but its unwritten rules.
And every exec has, at some point, wished for that kind of person in the room.
Now imagine if that person existed as a system.
The Problem: Intelligence Lives in People, Not Tools
In entertainment, business intelligence isn’t published.
It’s remembered.
It’s in agents who know which buyers hate animation.
Producers who’ve learned which platforms stall in legal.
Strategy heads who’ve mapped how financing behavior changes with region and risk.
When those people move on, that insight vanishes.
You won’t find it in CRMs. You won’t prompt it from a GenAI bot.
Because it’s not just information. It’s judgment.
And until now, it was impossible to scale.
Why GenAI Can’t Replace a Hollywood Agent
GenAI can rewrite scripts and summarize pitches.
But ask it which distributor in France is warming up to LGBTQ+ animation, or which exec at a streamer actually controls the docuseries pipeline—it has no idea.
Because GenAI knows language.
It doesn’t know behavior.
Hollywood agents don’t just answer questions. They answer with context.
They know which deals will move, which ones won’t, and why two companies with similar slates would never work together.
That’s what we’ve trained Vitrina’s Vertical AI to understand.
Because in this industry, the “what” is easy to Google—it’s the “why” that’s always been invisible.
From Hollywood Agent to Global Intelligence: What Vitrina Scaled
In Hollywood, the agent is more than a rep—they’re a trusted insider, a dealmaker, a gatekeeper.
But globally, every region has its own version of this role:
- The fixer in Istanbul who knows which networks move fast
- The consultant in Lagos who gets your project to the right local studio
- The broker in Seoul matching production houses with buyers
- The producer in Madrid who sees pre-buys before they’re public
The problem? These insights live in silos. They don’t scale.
They’re invisible to anyone outside the inner circle.
That’s the role Vitrina scaled.
We’ve taken what agents and insiders do best—connecting people, projects, timing, and risk—and made it available to every team, in every market, through a powerful structured platform:
- 360K+ companies
- 5M+ professionals
- 1.6M+ projects
- 30M+ mapped relationships
But most importantly, we capture not just what people do, but how they behave—who they work with, what they fund, what they tend to say yes or no to.
Vitrina turns the agent model into a living, breathing intelligence system.
Now, a VFX team in India can find live productions in Canada.
A producer in São Paulo can pitch to buyers in Korea.
And VIQI brings that capability to every user—no Rolodex required.
Serendipity Can’t Be a Strategy
Someone once told me:
“Serendipity succeeds inside dense networks.”
That’s why so many still attend Cannes, MIPCOM, NAB, LA Screenings—hoping for that spark. That one hallway intro. That perfect buyer walking into your booth.
But here’s the problem:
- You talk to 40 people. Maybe 2 matter.
- You spend $15K to attend, for 3 conversations you could’ve had online.
- The people you really need to meet? They’re in a different building. Or they skipped this year.
Festivals and tradeshows are high on motion, low on precision.
They were never designed for surgical business moves.
That’s why we built Vitrina.
To make discovery systematic—not situational.
What We’re Actually Building
We didn’t set out to build a better directory.
We’re building the business assistant the industry never had.
One that:
- Tracks 1.6M+ projects across development, production, post, release
- Maps 360K+ companies and 5M+ professionals globally
- Understands 30M+ relationships—who’s working with whom, on what, and why
- Learns preferences, timing patterns, power centers, blind spots
This is what powers VIQI, Vitrina’s intelligent assistant.
When a member asks:
“Which buyers are acquiring sports docuseries in LATAM?”
“What projects in post-production match our animation pipeline?”
“Who are the active co-producers for mid-budget thrillers in EMEA?”
VIQI doesn’t give a directory. It gives real leads.
Because it thinks like a strategist—not a scraper.
The Real Edge: Taste, Timing, and Trust
Great Hollywood agents don’t win because of access.
They win because they weigh:
- Market mood
- Political undercurrents
- Cultural fit
- Deal appetite
- Executive preference
That’s what Vitrina encodes—from constant market engagement, briefings, our Leaderspeak podcast, and daily updates from real exec behavior.
That’s why many members don’t just use the platform.
They use our briefings, webinars, reports, and direct sessions to inform stakeholder decisions and boardroom strategies.
From Insider Advantage to Intelligence Platform
For decades, the power belonged to those with connections and memory.
Today, that power can live in a system.
A system that watches, remembers, and adapts.
That’s Vitrina.
And VIQI is your entry point.
So if you’ve ever wished for a sharp, strategic assistant who understands the business behind the content—
Ask VIQI.
Try the one question you’ve been chasing for weeks.
See how fast the answer comes.
And how right it feels.