Pickbox, a leading SVoD and pay-TV brand in Central and Eastern Europe, has expanded its television offerings with the launch of Pickbox 2, a new channel available from 1 December 2025.

The original Pickbox TV channel has been renamed Pickbox 1. The new channel, Pickbox 2, is designed to broaden the company’s programming by focusing on light, uplifting entertainment. Operating under the slogan “Less crime, more feeling,” Pickbox 2 aims to attract viewers who prefer emotional, relaxing, and escapist content, moving away from the crime-focused schedules common among many European broadcasters.

The programming on Pickbox 2 features a variety of established international formats, such as:

• US and UK reality shows
• Latino telenovelas
• Home-and-lifestyle programs
• Popular cooking shows

The channel’s main goal is to provide viewers with comfort and ease, avoiding hard news and conflict-driven stories.

Sanja Božić-Ljubičić, CEO and founder of Pickbox, stated that the launch of Pickbox 2 is a significant step in expanding the brand and delivering more entertainment options to audiences across the region. The channel is also positioned as a valuable addition for operators seeking to enhance their channel lineups with content aimed at mainstream, family-oriented viewers.

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