Nickelodeon is marking the 20th anniversary of Avatar: The Last Airbender with a major merchandise rollout, announced during a special panel at New York Comic Con 2025.

The panel introduced a range of new products and collaborations with leading toy and product companies, all designed to celebrate the show’s enduring popularity and its beloved characters.

• Wizards of the Coast is partnering with Nickelodeon to bring Avatar to the popular trading card game Magic: The Gathering, with the first cards launching on November 21. The collaboration aims to capture the spirit and feel of the animated series, including a special double-faced Aang card.
• Jazwares is producing a new line of Avatar Legends toys. The design team emphasized their focus on creating products that are visually appealing, true to the characters, and unique for collectors and fans. The figures and costumes will be available in various sizes.
• A 12-inch Momo Squishmallows plush was announced, set for release in summer 2026. Additional collaborations include mash-ups with Hatsune Miku and Youtooz, which were previewed to attendees.

The panel also featured an interactive 15-question Avatar quiz, with top participants winning exclusive prizes such as figures, POPs, and plush toys. All attendees received a commemorative Avatar/Magic: The Gathering poster.

Nickelodeon’s anniversary campaign highlights the ongoing impact of Avatar: The Last Airbender and its dedicated fan base, with more updates expected throughout the year.

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