Channel 4 has welcomed Spirit Studios as the newest member of its Indie Growth Fund, which supports independent production companies in the UK.

Founded by Peter Cowley and Matt Campion, Spirit Studios produces and distributes a range of original content, including unscripted and scripted shows, podcasts, and branded media. The company also manages several digital and social media channels, such as the global mental health initiative #IAMWHOLE.

Spirit Studios’ programming includes:

• The Stand Up Sketch Show for ITV, which won ‘Best Comedy’ at the International Format Awards
• BAMOUS for BBC
• The Whole Truth, First Impressions, and Trigger Happy for Channel 4
• Comedy Against Living Miserably for Dave/UKTV

The studio’s podcast network features titles such as Private Parts with Jamie Laing, Homo Sapiens with Alan Cumming and Chris Sweeney, and Oti Mabuse’s Rhythm of Life. Spirit Studios also produces commissioned podcasts for platforms like BBC Sounds, Audible, Spotify, and Red Bull.

Caroline Murphy, Head of Channel 4’s Indie Growth Fund, praised Spirit Studios for its broad approach to digital and traditional media, noting that the company’s values align closely with Channel 4’s mission. She expressed confidence that the partnership will help Spirit Studios achieve further growth.

Peter Cowley, CEO and co-founder, described the partnership as a significant milestone for Spirit Studios, highlighting Channel 4’s role in helping the company expand. Matt Campion, co-founder and Creative Director, emphasized the company’s focus on creating content that is both entertaining and purposeful, especially in supporting mental health awareness among young people.

With Spirit Studios joining, the Channel 4 Indie Growth Fund now supports 16 companies, eight of which have joined since 2020.

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