Ari Emanuel’s company, Mari, has completed the acquisition of IMG’s arts entertainment and action sports events portfolios. The financial details of the transaction have not been disclosed.

This acquisition will allow the global events and experiences company to enhance its portfolio and reach, including iconic events like Hyde Park Winter Wonderland and the Taste Festivals culinary series. Additionally, the sports portfolio now includes events such as the US Open of Surfing and the Nike Melbourne Marathon.

In a statement, Emanuel expressed excitement about Mari’s expanding presence across Europe, North America, Asia, and Australia, aiming to create a diverse global portfolio of cultural, lifestyle, and sporting events that engage millions of people through live experiences.

Backed by $2 billion in funding from various investors, including sports stars like Luka Dončić, Anthony Edwards, and Sabrina Ionescu, Mari’s recent acquisition adds to its existing portfolio, which includes Frieze, Barrett-Jackson, TodayTix Group, Secret Cinema, and more.

Legal advice for the deal was provided by Akin Gump Strauss Hauer Feld LLP, with Goldman Sachs Co. and LionTree Advisors LLC serving as financial advisers to Mari.

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