Madbridge and Animotion Media Group are teaming up to establish a regional entertainment hub in Abu Dhabi, focusing on creating high-quality content for the MENA region. The collaboration will include animation, live-action series, and digital platforms, aiming to cater to local audiences while appealing internationally.
Madbridge Commercial Investment, an Emirati investment company, is teaming up with Animotion Media Group to create a regional entertainment hub in Abu Dhabi. This partnership aims to bring high-quality creative production to the Middle East and North Africa (MENA) region, focusing on animation, live-action content, digital channels, and local distribution platforms.
Located at Abu Dhabi’s Creative Hub, this initiative will produce culturally relevant content for MENA audiences while also targeting international appeal. Animotion Media Group, known for popular children’s titles like The Fixies and BabyRiki, will expand into live-action series for kids and teenagers, aligning with Abu Dhabi’s strategy to boost its creative economy and influence in family entertainment.
Madbridge’s CEO, Mohammed Al Dhaheri, emphasized the partnership’s focus on combining creativity, technology, and impact to develop top-tier entertainment. Julia Nikolaeva, General Manager of Animotion Media Group, highlighted their joint effort to create content that resonates with MENA viewers and has global reach.
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