Nintendo Renames Division to Enhance Support for Movie Ventures

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Nintendo Renames Division to Enhance Support for Movie Ventures

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Nintendo has renamed its subsidiary to Nintendo Stars to focus on enhancing its support for movies featuring Nintendo Intellectual Property. The division will handle merchandising, licensing, events, and more for upcoming films like the animated Super Mario Bros. movie and the live-action The Legend of Zelda film.

Nintendo has rebranded its subsidiary Warpstar, Inc to Nintendo Stars, with a focus on bolstering its transmedia projects. The Japanese company announced on August 27 that Nintendo Stars will oversee the business aspects related to films featuring Nintendo Intellectual Property, including merchandising, licensing, events, and more.

Following the success of The Super Mario Bros. Movie in 2023, which grossed $1.35 billion internationally and was viewed by 168.1 million people, Nintendo is expanding its movie lineup. An animated Super Mario Bros. movie is set for release on April 3, 2026, with a live-action film based on The Legend of Zelda scheduled for May 7, 2027. Nintendo Stars aims to support Nintendo’s Hollywood ventures while managing the Kirby franchise, which it has overseen since its establishment in 2001.

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Vitrina tracks global Film & TV projects, partners, and deals—used to find vendors, financiers, commissioners, licensors, and licensees

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