Disney is set to acquire a 2% stake in Webtoon Entertainment as part of a new collaboration. This partnership will launch a digital comics platform featuring over 35,000 comics from popular franchises like Marvel and Star Wars.
Disney has announced its intention to acquire a 2% equity stake in the digital comics leader Webtoon Entertainment as part of a larger partnership between the two companies. This agreement, pending regulatory approval, coincides with the launch of a new digital comics platform that aims to bring together some of Disney’s most iconic franchises in one location.
For the first time, over 35,000 comics from Marvel, Star Wars, Disney, Pixar, and 20th Century Studios will be accessible through a single subscription. Managed by Webtoon, the service enhances Marvel Unlimited while offering both vertical-scroll and traditional comic formats. Additionally, Disney+ subscribers will have access to a curated selection of titles at no extra cost through the Disney+ Perks program.
“By uniting our unparalleled collection of comics across Marvel, Star Wars, Disney, Pixar, and 20th Century Studios into a single digital platform, we’re giving fans unprecedented access to the adventures they love – all in one place,” said Josh D’Amaro, chairman of Disney Experiences, in a statement. “Through our expanded relationship with Webtoon, the global leader in digital comics, we’re opening doors to new audiences and deepening fan engagement.”
The platform aims for broad global distribution, with localized versions planned for Webtoon’s markets in Korea and Japan. The companies have previously collaborated on nearly 100 reformatted classics and original series, optimized for digital devices. With Webtoon attracting 155 million monthly active users and Disney holding one of the most sought-after storytelling portfolios, this partnership is set to become a highly demanded resource for digital comics.
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