On Thursday, Spotify announced significant updates to its AI policy aimed at improving transparency regarding AI-generated music, reducing spam, and clarifying that unauthorized voice clones are prohibited on its platform.

The company plans to implement an upcoming industry standard for identifying and labeling AI music in credits, known as DDEX. This new system will allow labels, distributors, and music partners to submit standardized disclosures about AI usage in music credits, providing detailed information on whether AI was used for vocals, instrumentation, or post-production.

“We know the use of AI is going to be a spectrum, with artists and producers incorporating AI in various parts of their creative workflow,” said Sam Duboff, Spotify’s Global Head of Marketing and Policy, during a press briefing on Wednesday. He emphasized that this standard will enable more accurate disclosures without forcing songs into a strict categorization of either AI or not AI.

In addition to these updates, Spotify clarified its policies regarding AI-enabled personalization, stating that unauthorized AI voice clones, deepfakes, and any form of vocal impersonation are not allowed and will be removed from the platform.

While the DDEX standard is still being developed, Spotify has received commitments from 15 labels and distributors to adopt the technology, signaling a potential industry shift. To address the rise of spam due to easier music releases through AI tools, Spotify will introduce a new music spam filter this fall. This filter aims to identify and tag spam tactics, preventing such tracks from being recommended to users.

“We know AI has made it easier than ever for bad actors to mass upload content, create duplicates, and manipulate search or recommendation systems,” Duboff stated. “We’ve been combating these tactics for years, but AI is accelerating these issues, requiring new solutions.” The company plans to roll out the filter gradually to ensure it effectively targets the right signals, with plans to enhance it over time as the market evolves.

Spotify will also collaborate with distributors to tackle “profile mismatches,” a fraudulent practice where individuals upload music to another artist’s profile across streaming services. The goal is to prevent such incidents before the music goes live.

Despite these changes, Spotify executives reiterated their support for the responsible use of AI. “We’re not here to punish artists for using AI authentically and responsibly. We hope that artists’ use of AI production tools will enable them to be more creative than ever,” said Charlie Hellman, Spotify VP and Global Head of Music. “However, we are committed to stopping bad actors who exploit the system, as we can only benefit from the positive aspects of AI if we actively protect against its downsides.”

These updates come in response to a surge in AI-generated music within the industry. This summer, an AI-generated band called Velvet Sundown gained popularity on Spotify, prompting user complaints about the lack of transparency in labeling AI tracks. Meanwhile, streaming competitor Deezer reported that approximately 18% of daily uploads to its service—over 20,000 tracks—are now fully AI-generated, a figure that has since risen to over 30,000. Although Spotify did not disclose its own metrics, Duboff noted that “the reality is, all streaming services have almost exactly the same catalog,” explaining that uploading tracks does not guarantee listens or revenue from AI-generated music. “We know AI usage is increasingly not a binary, but rather a spectrum of how artists and producers are utilizing it.”

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.