On Wednesday, Google announced updates to the Discover page in its main Search app, allowing users to follow specific publishers and creators for more personalized content. This change follows a recent feature that lets users select their preferred news sites and blogs for the Top Stories section in search results.

In the coming weeks, users can expect to see a wider variety of content on Discover, including articles, YouTube Shorts, and posts from X and Instagram from various creators and publishers. Google plans to introduce even more types of sources in the future.

This initiative aims to give users greater control over their content while broadening the range of sources available on the Discover page. However, the specific criteria for which creator content appears on Discover remains unclear, as no response was provided to inquiries about this before publication.

To utilize this feature, users can tap on the name of a publisher or creator when they see their content, allowing them to view all related content on a single page and choose to follow them. Google stated that it will display more content from sources that users follow.

These updates come at a time when publishers are experiencing significant declines in traffic due to Google‘s AI search changes. In response, the search giant has also introduced a product called Offerwall, enabling publishers to generate revenue from sources beyond traditional advertising.

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