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At the Maharashtra Immersive Digital Content Creators Association (MIDCCA) summit held in Pune, Uday Samant, the Minister for Industries and Marathi Language for the Government of Maharashtra, unveiled an ambitious plan to enhance the state’s entertainment and AVGC-XR (animation, visual effects, gaming, comics, extended reality) sector while celebrating Marathi cultural pride.

During his address, the minister announced an upcoming strategy session with MIDCCA aimed at harnessing innovative ideas from the organization to create a powerful partnership. The primary objective is to set Maharashtra’s entertainment sector on a path of sustainable growth.

This announcement highlights the government’s shift from merely providing support to actively collaborating with industry stakeholders to shape the future of entertainment in the state.

Addressing concerns regarding the politicization of language, Samant urged all parties involved to focus on linguistic development rather than divisive discussions. To further this commitment, he revealed plans to publish a white paper dedicated to the growth and preservation of regional languages.

In a significant move that reflects Maharashtra’s cultural pride, the minister introduced the forthcoming Global Marathi Language Centre in London, named after the esteemed Chhatrapati Shivaji Maharaj. This initiative aims to elevate the Marathi language on the international stage.

Highlighting the importance of Marathi literature as the foundation of storytelling in regional cinema, Samant encouraged organizations like MIDCCA to concentrate on industry growth through a non-political, purpose-driven lens.

In his dual capacity, he committed to providing comprehensive support: as the industries minister, he promised all necessary assistance and resources for the film sector, and as the languages minister, he vowed to champion writers and literary voices with equal enthusiasm.

He also emphasized the role of advanced AVGC-XR technology in fostering innovation and growth within the film industry. Encouraging filmmakers to embrace these technologies, he stressed their importance in maintaining competitiveness and relevance on a global scale.

The Maharashtra AVGC Policy was highlighted as a key driver for industry growth, with the government pledging a hands-on, collaborative approach to ensure that its benefits reach all stakeholders. The minister called on the industry to engage proactively to unlock the full potential of this policy across the ecosystem.

Concluding his address on an optimistic note, Samant championed the future of Marathi cinema, tech-driven creativity, and the preservation of Maharashtra’s linguistic heritage, reaffirming the government’s ambition to position the state as a powerhouse for AVGC and regional entertainment.

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