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Blokees’ global toy expansion accelerates with the addition of a Star Wars license, joining an impressive portfolio of over 50 franchises that will drive the brand into new international markets. This strategic move is expected to enhance the brand’s global presence and appeal among fans of the iconic sci-fi intellectual property.

The announcement was made by Cole Watson on September 5, 2025, shedding light on how Blokees, a subsidiary of Bloks Group, will leverage the Disney-owned Star Wars franchise as part of its strategy to penetrate diverse markets. The integration of such a notable license reflects the company’s commitment to innovating within the competitive landscape of children’s entertainment and expanding its product offerings.

In addition to the Star Wars franchise, which includes beloved titles such as The Mandalorian, the acquisition emphasizes Blokees’ focus on aligning with renowned properties, further consolidating its position in the market as a key player in the consumer products space.

While the full implications of this licensing deal remain to be seen, industry stakeholders are optimistic about its potential to revitalize the brand and capture the attention of audiences across various demographics.

TAGS: Blokees, Bloks Group, Disney, Marvel, Star Wars, The Mandalorian

Persons: Cole Watson

Company Names: Blokees, Bloks Group, Disney

Titles:The Mandalorian

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