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Supply Chains

Why Choose Dallas for Production

Dallas offers a rare trifecta: growing corporate demand, state-backed funding, and a concentration of high-grade facilities. As of 2025, the Texas Moving Image Industry Incentive Program allocates $300 million every two years to support film, TV, and commercial shoots. That’s among the most aggressive in the U.S., beating out competitors like Georgia in stability and sustainability.

Combine that with a surging tech and corporate ecosystem in Dallas-Fort Worth, and you’ve got consistent demand for high-quality content creation—from branded content and commercials to long-form storytelling.

Types of Production Houses in Dallas

Dallas’ production landscape spans more than just film sets. Here are the four dominant categories:

• Photo/Video/Event Studios: Spaces like Production House and CRM offer flexible rentals with lighting kits, props, and event services.
• Virtual & XR Studios: Pioneers like AMS Pictures run full-service LED volume stages for immersive production.
• Film & Animation Studios: Companies like Reel FX support major animation IPs with pipeline-to-screen execution.
• Post-Production & Sonic Branding: Outfits like Stephen Arnold Music specialize in music branding and mix delivery.

Top Production Providers & Studios

Here are the most reliable players in the Dallas production ecosystem, each with distinct strengths:

• AMS Pictures – Full-stack production, including virtual sets and XR workflows. Known for creative storytelling and LED volume infrastructure.
• Production House – Boutique space for brand shoots and events. 2,100 sq ft. in Dallas’ Design District.
• RCMVM – Creative and commercial content with in-house post teams.
• LStar Capital – Film production and financing powerhouse with ties to studio distribution.
• Fangoria – Genre-specific production company active in horror IPs.

Texas Film Incentives & Local Impact

Signed in 2025, SB 22 commits Texas to a $300M film incentive program, distributed biennially through 2035. The goal? Keep productions local, drive in-state employment, and rival Georgia’s dominance. Dallas producers benefit directly, with rebates reaching up to 22.5% for qualifying spend.

As a result, the region is seeing increased TV pilots, branded docuseries, and long-form storytelling retained within the state.

Case Study: AMS Pictures & Reel FX

AMS Pictures runs a 40,000 sq ft campus with a built-in LED volume stage—one of the few in Texas. Their XR environment uses Unreal Engine and caters to hybrid shoots, virtual environments, and LED stage workflows. Since 1982, they’ve been at the forefront of Dallas video production.

Reel FX, another Dallas-based outfit, has created hits like Free Birds, The Book of Life, and Netflix’s Monkey King. They provide animation services, VFX, and full IP development across studios in Dallas, Montreal, and Hollywood.

How to Select the Right Production House

Start with your project scope. For still photography or short-form video, studios like Production House or CRM may suffice. For advanced virtual production or episodic TV, a space like AMS Pictures is more appropriate. Budget, crew capability, equipment list, and post workflows are critical variables. Always vet through studio tours, past client lists, and confirmed incentive eligibility.