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Introduction
Did you know that Globo, Brazil’s largest media group, has transformed its international co-production and content distribution game dramatically over the past few years?
If you’re in the entertainment industry—especially in production, distribution, or broadcasting—you’ll want to steal a page from Globo’s playbook. Their winning formula blends global partnerships, smart vendor discovery, and targeted outreach—and thanks to Vitrina, they’re doing it faster, better, and more efficiently than ever.
In this blog, I’ll walk you through how Globo’s international success is no accident—and how you can apply the same strategies in your own business.
Focus keyword: Globo Brazil’s International Co-production & Distribution Success
Excited? Let’s jump right in!
Curious how Vitrina can help you? Try it out today!
Trusted by global entertainment leaders to grow business, acquire high-demand content, promote projects and services, and track every Film + TV production worldwide
Table of content
- Introduction
- Key-Takeaways
- Identify Your Global Co-Production Goals
- Discover the Right International Partners
- Vet & Qualify Partners Deeply
- Target Outreach to Decision-Makers
- Monitor Market & Project Intelligence
- Customize Distribution for Each Market
- Use Vitrina to Replicate Globo’s Success
- Conclusion
- FAQs
Key Takeaways
| Insight | What You’ll Learn |
|---|---|
| Vendor Discovery | How Globo found co-producers across 3 continents |
| Global Outreach | Why targeted outreach makes or breaks global deals |
| Vitrina Advantage | How Vitrina’s tools helped streamline partnerships |
Ready to Find Your Next Co-Pro Partner?
1. Identify Your Global Co-Production Goals
Start with clarity. Globo focused on genres that had international appeal, including drama-series and documentaries with local authenticity and universal relevance.
- Know which genres you want to co-produce
- Identify key regions you want to break into
- Set clear co-pro and licensing objectives
Ready to apply this tip today? Go for it!
2. Discover the Right International Partners
Finding the perfect partner is like casting the lead role—it must be a perfect fit. Globo used Vitrina to discover companies in over 100 countries, especially niche, hard-to-find players in LATAM, MENA, and Europe.
- Search by services, reputation, deals, and geography
- Identify companies with past co-production success
Feeling confident to get started? Let’s dive deeper!
3. Vet & Qualify Partners Deeply
Globo didn’t just find names—they qualified partners on deep metrics like infrastructure, team, financial strength, and more using Vitrina’s comprehensive profiles.
- Review office presence, past partners, and leadership
- Evaluate their co-pro track record and reliability
Want Global Distribution Success?
4. Target Outreach to Decision-Makers
Vitrina gave Globo access to real, verified decision-makers—not just generic contact forms.
- Reach out to execs mapped by department & expertise
- Get direct contact details—no gatekeepers!
Start connecting with real deal-makers now.
5. Monitor Market & Project Intelligence
Globo tracks real-time project developments using Vitrina’s Market Briefings and daily intel updates—keeping them a step ahead of the competition.
- Know what’s being developed and where
- Understand what your competitors are producing
6. Customize Distribution for Each Market
Beyond co-production, Globo leverages tailored licensing strategies for global markets. Localization, regional formats, and pre-buys are all part of their playbook.
- Use regional distribution intelligence
- Match content to platform-specific needs
7. Use Vitrina to Replicate Globo’s Success
Let’s not sugarcoat it—Vitrina played a game-changing role. From discovery to decision-maker access, market intelligence to outreach—everything happened faster and smarter.
- Over 100,000 companies profiled globally
- 3M+ people across the supply chain mapped
- Film + TV projects tracked daily
Want Globo-level success? Start with Vitrina.
About Vitrina
Vitrina is the world’s smartest business network for the entertainment supply-chain. From vendor discovery to project tracking and decision-maker access, we help companies like Globo, Netflix, SBS, and WME unlock global co-production, financing, and distribution success.
Check exactly how we help right here.
Trusted by Execs and Leaders From
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PRG
Hyphenate Media
Sony TV
Premier Digital
Netflix
Getty
Digital Film Tree
Amagi
William Morris Endeavor (WME) Entertainment
Endeavor Group
Warner Bros. Discovery
Toonz Media Group
Sony Pictures
SBT Brazil
Special Broadcasting Service (SBS)
Paramount
DLE Animation Japan
Google TV
Friday Filmworks
Conclusion
Globo’s international co-production and distribution success isn’t just luck—it’s strategy, systems, and smart use of platforms like Vitrina. From finding the right partners to closing deals globally, their approach is a masterclass in modern media strategy.
Which step will you try first? Comment below!
Ready to get started today? Sign up at Vitrina.ai!
Frequently Asked Questions
By using Vitrina to search, qualify, and connect with producers and financiers worldwide.
LATAM, MENA, and Europe—targeting culturally strong yet globally marketable content.
Absolutely. Vitrina makes global discovery and outreach accessible to any size team.
Yes! Vitrina helps identify international distributors by language, genre, and market.
