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Introduction
Struggling to find the right partners in the entertainment supply chain? You’re not alone. With 100+ countries producing content and thousands of vendors worldwide, discovering and qualifying vendors can feel like looking for a needle in a haystack.
In this guide, I’ll walk you through how to simplify, speed up, and succeed in vendor discovery & qualification in global entertainment—with strategies used by industry leaders like Netflix, Globo, and WME.
Excited? Let’s jump right in!
Curious how Vitrina can help you? Try it out today!
Trusted by global entertainment leaders to grow business, acquire high-demand content, promote projects and services, and track every Film + TV production worldwide
Table of content
- Introduction
- Key-Takeaways
- Why Vendor Discovery is So Challenging Today
- Step 1: Expand Your Search Globally
- Step 2: Set Clear Vendor Qualification Parameters
- Step 3: Match Vendors with Real Projects & Executives
- Step 4: Use Platforms Built for Entertainment
- Step 5: Track Market Trends and Vendor Movements
- About Vitrina
- Conclusion
- FAQs
Key Takeaways
| Key Takeaway | Why It Matters |
|---|---|
| Use global platforms like Vitrina | Discover verified vendors across 100+ countries |
| Set qualification filters | Shortlist based on experience, size, specialization |
| Map vendor to projects & execs | Ensure relevance with real project history |
| Track intel & updates | Stay ahead with competitive insights |
Tired of Cold Outreach That Goes Nowhere?
Why Vendor Discovery is So Challenging Today
The entertainment ecosystem has exploded with new players, especially in Asia, LATAM, and Africa.
Many lack a web presence or don’t list all their capabilities online. That’s where traditional methods like trade shows or word-of-mouth just don’t cut it anymore.
Step 1: Expand Your Search Globally
If you’re still looking only in Hollywood or London, you’re missing out. The right post house, localization vendor, or animation studio might be in Seoul, Bogotá, or Lagos.
- Use tools that aggregate vendors from 100+ countries
- Search by region, specialization, and project history
- Don’t ignore smaller or niche studios—they often pack a punch
Feeling confident to get started? Let’s dive deeper!
Step 2: Set Clear Vendor Qualification Parameters
You wouldn’t buy a car without specs, right? Same goes for vendors. Know what you need—and filter for it.
- Ownership: Independent or studio-backed?
- Size & Scale: Boutique or full-service?
- Reputation: Awards, client history, leadership background
- Past Projects: Matched genres, budgets, or languages
Want more tips? Check out this vendor qualification guide.
Want to Avoid Bad Vendor Fits?
Step 3: Match Vendors with Real Projects & Executives
Qualification is stronger when you know who did what, when, and with whom.
- Link vendors to past projects and collaborators
- Access verified contact details of key decision-makers
- Use executive tags (e.g., Animation Lead, Drama Specialist) for pinpoint accuracy
Ready to apply this tip today? Go for it!
Step 4: Use Platforms Built for Entertainment
Generic B2B directories or LinkedIn searches won’t cut it. You need platforms purpose-built for the entertainment supply chain.
Platforms like Vitrina let you:
- Search 80,000+ production vendors globally
- Discover verified execs and contact details
- Match partners to your project’s needs
Step 5: Track Market Trends and Vendor Movements
Vendor qualification isn’t one-and-done. Markets shift. Teams evolve. Stay informed.
- Follow vendors’ new deals and collaborations
- Monitor regional demand for services
- Use competitive intelligence to spot rising stars
Need proof? See how Globo Brazil or SBS Australia achieved this using Vitrina.
About Vitrina
Vitrina is the go-to platform for vendor discovery and qualification in global entertainment. From helping Netflix find partners in Asia to powering Globo’s co-production network, we connect the dots between projects, vendors, and execs.
Check exactly how we help right here.
Trusted by Execs and Leaders From
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ITV_Studios 1
Globo 2024 1
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PRG
Hyphenate Media
Sony TV
Premier Digital
Netflix
Getty
Digital Film Tree
Amagi
William Morris Endeavor (WME) Entertainment
Endeavor Group
Warner Bros. Discovery
Toonz Media Group
Sony Pictures
SBT Brazil
Special Broadcasting Service (SBS)
Paramount
DLE Animation Japan
Google TV
Friday Filmworks
Conclusion
Finding the right partners doesn’t have to be hard. When you use the right tools, set smart filters, and connect with real-world collaborators, vendor discovery becomes not just easy—but strategic.
Which step will you try first? Comment below!
Ready to get started today? Sign up at Vitrina.ai!
Frequently Asked Questions
Use global databases like Vitrina that verify company credentials and project involvement.
Reputation, experience, ownership, past projects, specialization, and verified contacts.
Platforms like Vitrina provide verified profiles and department mappings of key execs.
Not at all. Vitrina is used by startups, midsize vendors, and global enterprises alike.
