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Introduction
In the world of entertainment, success often depends on who you know — or more importantly — who you can find.
Whether you’re a producer looking for co-production partners, a service company chasing new projects, or a distributor trying to expand into new markets, finding the right people and companies is critical.
Let’s walk through what a typical day looks like for someone trying to do this — first the old way, then the way that actually works.
The Hard Way — Without Vitrina
8:00 AM
You start your day with coffee and a long to-do list:
☑ Research new projects in development
☑ Find potential production partners in Asia
☑ Track down contact details for a distributor in Brazil
9:00 AM
You spend the next hour on Google, trying every keyword combination you can think of:
“Top production companies India”, “Upcoming TV projects Latin America”, “Brazil drama distributors”.
Results? Mixed. Outdated websites, incomplete profiles, and dead ends.
11:00 AM
You move to LinkedIn, hoping to find decision-makers. Some profiles look promising, but…
- No contact details
- Unsure if they’re even still with the company
- Can’t tell who handles partnerships
1:00 PM
Lunch break — you scroll through Variety and Deadline for news, but most updates are about big-budget Hollywood projects, not the regional or niche opportunities you’re after.
3:00 PM
You remember that trade show next month — maybe you’ll meet someone there? But flights, hotels, time away from work… and no guarantee you’ll connect with the right people.
5:00 PM
Frustrated. You’ve made little progress, your research is patchy, and your outreach feels like shooting in the dark.
End of Day: You’ve spent hours… and you’re still mostly guessing.
The Bottom Line
The entertainment industry is global, complex, and fast-moving. You can either navigate it with patchy information and crossed fingers… or with Vitrina.
One platform. One source of truth. Endless global connections.
Ready to change how your day looks?
