YouTube has released its list of the platform’s top search topics for 2025, revealing a strong focus on children’s content. Popular subjects include Roblox and HUNTR/X, reflecting ongoing trends in kids’ entertainment.

Several companies stood out in the industry this week:

• BBC: The broadcaster received positive feedback from Ofcom, the UK’s media regulator, for its efforts to reach younger audiences on YouTube. Initiatives like digital-first commissions for the show Bluey and updated news content are helping the BBC connect with children online.
• Netflix: The company remains in the spotlight as industry leaders discuss the impact of recent executive changes and upcoming projects. Questions remain about the future of major titles like KPop Demon Hunters and the Minecraft Movie, as well as Netflix’s approach to consumer products.
• Sphere Media: The studio, which recently announced a merger with Zone3, secured commitments from four Canadian broadcasters for its new 2D-animated series By Bunny. The show, featuring a character who encourages reading and shares animal facts, marks a significant achievement for Canadian children’s programming.
• Tonies: The company has signed a major licensing agreement with The Pokémon Company International, its largest since partnering with Disney in 2019. Characters like Pikachu and other Kanto region Pokémon will join the Toniebox collection next year, offering new stories and activities for children.
• Xilam Animation: The French studio has launched Toon Box, an ad-free subscription streaming app that gives consumers direct access to its library of over 2,800 episodes. Xilam plans to expand the app’s offerings by acquiring third-party content if the service proves successful.

These developments highlight a dynamic week for leading companies in the children’s entertainment sector.

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