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ViX, TelevisaUnivision’s Spanish-language streaming service, has announced that its global subscriber base has exceeded 10 million. This milestone represents substantial growth from 7 million subscribers reported at the close of 2023, with the platform experiencing double-digit subscriber expansion during the second quarter of 2025.

Content and Partnerships Drive Growth

The accelerated subscriber acquisition for ViX is attributed to a robust content strategy and strategic partnerships. Key content contributions included major sporting events such as the CONCACAF Gold Cup and the FIFA Club World Cup. ViX also broadened its content offerings by launching “microdramas,” with plans to introduce 40 such titles by year-end.

In terms of partnerships, ViX secured a multi-region distribution agreement with Disney, enabling the inclusion of U.S. networks within Hulu + Live TV. Additionally, a combined ViX and Disney+ offering was introduced for subscribers in Mexico, enhancing market reach and bundled value.

Financial Performance: Q2 2025 Earnings

TelevisaUnivision reported a 4% decline in total revenue for the second quarter of 2025, reaching $1.2 billion. This decrease was primarily driven by a 14% revenue drop in its Mexico segment, which totaled $394 million. Conversely, the U.S. segment demonstrated a 2% revenue growth, achieving $816 million. The company noted that the overall revenue reduction was influenced by foreign exchange rates and a softened U.S. advertising market.

Total advertising revenue decreased by 5% to $742 million, reflecting an 11% decline in Mexico and a 2% decrease in the U.S. However, U.S. advertising revenue showed improvement compared to the first quarter, supported by stabilized ViX and linear ratings, particularly due to sports content. Subscription and licensing revenue remained flat at $443 million but increased by 2% when excluding foreign exchange impacts, with premium ViX tiers offsetting linear service declines.

Operational Efficiency and Leadership

Adjusted operating profit for the quarter increased by 10% to $398 million, a result of cost-cutting initiatives implemented under CEO Daniel Allegre, who assumed his role in September of the previous year. Operating expenses were reduced by 9% to $812 million, driven by lower content, technology, and marketing costs, alongside the “normalization” of direct-to-consumer investments. The company also undertook restructuring efforts in December, which included layoffs, and experienced leadership changes, such as the departure of ad sales president Donna Speciale in June.

TelevisaUnivision concluded the quarter with $585 million in cash and reported $272 million in cash flows from operating activities for the three-month period ending June 30. Furthermore, in July, the company refinanced $1.5 billion in existing debt and is in ongoing discussions to refinance its term loan and revolving credit facility.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company, committed to informing, entertaining, and empowering Hispanic consumers. Its portfolio includes broadcast and cable networks, local television and radio stations, and the ViX streaming service, delivering extensive content across news, sports, and entertainment.

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