Vitrina Film+TV Production Insider [April 2025]

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Vitrina Film+TV Production Insider [April 2025]

Vitrina Film+TV Production Insider [April 2025]

Production Pulse: April Slowdown Marks Seasonal Shift in Global Film & TV Activity

After a strong Q1, global film and television production experienced a measured slowdown in April 2025, aligning with seasonal trends. While the pace of new productions eased month-over-month, development pipelines remained active as the industry prepared for an expected ramp-up in the second half of the year.

Welcome to the latest edition of Vitrina’s global tracking of Film and TV production trends, providing insights across Movies and Feature Films, TV series, Animations, Documentaries, Scripted, and Unscripted projects.

Before we dive into April 2025 metrics, let’s recap the key Film and TV production trends driving the industry over the last three years and two months.

Global Film & TV Production Snapshot: Last 40 Months

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Source: Vitrina Daily Production Tracker. Production Volume are the total number of projects greenlit or financed or commissioned in that month.*October counts adjusted for late reports of greenlit, financed, or commissioned productions, resulting in minor upward changes.

As is evident from the monthly trends monitored by Vitrina globally for Film + TV productions that were commissioned, greenlit, or financed — the last three years have been turbulent and eventful, to say the least. Here’s a summarized view:

2022: A year of extremes — an early-year “revenge production financing” surge fueled by post-COVID recoveries, followed by a sharp market correction from Wall Street’s reset of entertainment company valuations, leading to widespread budget tightening.

2023: Dominated by Hollywood strikes, which froze scripted productions in the US and UK, forcing many studios to pivot toward unscripted content and international markets to keep production pipelines active.

2024: A year of stabilization without major peaks, but regional surprises — Japan, ANZ, Germany, and Brazil saw notable spikes in activity, while broadcasters globally pulled back commissioning amid evolving business models.

Jan -Apr 2025: In Q1 2025, the global film and television industry entered a recalibration phase, with production volumes down 11% year-on-year. EMEA was the most impacted, declining 23%, followed by a 12% drop in APAC, while the Americas remained flat.

Insights on Production Transaction Volumes
April 25 vs. March 25

Methodology: Vitrina monitors projects worldwide across all stages of the content lifecycle—development, production, post-production, and release—on a daily basis. We track various transactions and deal activities related to content financing, commissioning, co-productions, green-lighting, as well as early stage (content development) and late stage (licensing). These transactions between production houses, distributors, streamers, and broadcasters enable us to gain valuable insights into industry trends, key players, buyer behavior, and the specializations of production companies. Our monthly Film+TV productions chart serves as a bellwether of production financing and industry health.

Below are the key highlights for April Film+TV Production Volumes:

  • Global Production Trends: April 2025 saw a measured slowdown in global film and TV production following a strong Q1. While activity aligned with seasonal norms and volumes dipped slightly, development pipelines remained active, signaling preparation for a busier second half. The Americas held steady with an 8% shift, while APAC and EMEA experienced slowdowns due to commissioning and planning cycles.
  • Genre and Language Trends: English-language productions surpassed 50% of global output, showing a slight increase over March. Drama remained the top genre, while Comedy gained modestly and Documentaries declined. Reality and Animation genres maintained their March levels. Meanwhile, German, Spanish, and Korean-language productions dipped slightly.
  • Top Players Overall: Netflix led global commissioning with a diverse slate including historical adaptations like The Girls of Summer, Les Misérables, and The Mosquito Bowl. Fox Network and BBC followed, each reinforcing their strengths in Animation, Comedy, and Unscripted respectively.
  • Within EMEA: BBC, Channel 5, and Netflix led commissioning activity in April 2025, reflecting strong investment in unscripted and serialized content.
    • BBC focused heavily on unscripted formats, with 40% of its slate in documentaries and 25% in reality shows.

    • Channel 5 leaned further into documentaries, with over 85% of its commissioned projects in the unscripted category.

    • Netflix maintained steady commissioning volumes, remaining consistent with its March output.

    • ITV, a top commissioner in March, dropped out of the leaderboard for April.

  • Within APAC: English became the leading production language, accounting for over 25% of the region’s output—driven by platforms in Australia and New Zealand. Thai and Hindi content also rose, reflecting local momentum, while Japanese and Korean productions declined. 
  • Within AMERICAS: Netflix and Prime Video remained consistent top commissioners. Fox Network climbed into the top 3, driven by a focused slate in Animation and Comedy. A+E Global Media, a March leader, dropped off the leaderboard.

Stay ahead of the competition by tracking the latest production trends and market moves.


April 2025 Season Renewals: Shifting Dynamics Across Regions

Season renewals have long been a cornerstone for streamers and broadcasters, ensuring consistent viewer engagement and operational stability across production and post-production. They provide a strategic advantage by maintaining steady workflows and reducing the uncertainty associated with new content.

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Regional Insights – April 2025:

  • APAC: Reality was the leading genre for season renewals in April 2025. ANZ networks—such as Seven Network, Foxtel, and Three (TV3)—were at the forefront of this activity, driving an increase in English-language renewals, which accounted for over 50% of all renewed titles. This marked a notable shift from March 2025, when the bulk of season renewals were in Japanese.
  • EMEA: Season renewals declined due to reduced activity from UK-based companies. Despite this, German became the top non-English renewal language. Scripted content accounted for over 70% of renewals, led by Drama and Comedy. ZDF led in volume.
  • Americas: Fox Network led global renewal activity with key animated titles (The Simpsons, Family Guy, etc.). Comedy topped renewal genres, supported by ABC, Nickelodeon, and CBC. English renewals rose slightly, while Spanish and Portuguese saw a modest dip.

Monitor season renewals and adjust your strategy with live insights.


Most Active Film Commissions in the Past 3 Months

Film commissions are playing an increasingly strategic role in the entertainment industry, attracting productions, nurturing local talent, and securing investments across filming, post-production, and animation. Their initiatives have driven economic growth, strengthened creative ecosystems, and fostered industry collaborations.

Several film commissions, along with national entertainment bodies and ministries of culture, communication, and commerce, have ramped up efforts to support production. Governments are deploying aggressive measures to boost employment, back early-stage projects, and empower emerging creators. To stay competitive and attract international productions, many have revamped tax incentives, introduced cash grants, expanded cashback schemes, and rolled out new tax breaks. In parallel, major trade events and strategic partnerships are being used to position these markets as top global production hubs.

Let’s explore the key film commissions that are making a significant impact on the industry today.

Sr. No Association/Industry Commission Location
1 Ministry of Culture and Film Industry Subcommittee Thailand
2 Thailand Creative Culture Agency Thailand
3 Société de Développement des Entreprises Culturelles Montreal, Canada
4 Screen Australia Sydney, Australia
5 Film- und Medienstiftung NRW GmbH Dusseldorf, Germany
6 FilmFernsehFonds Bayern Munich, Germany
7 NZ On Air Wellington, New Zealand

Based on Project Volume Transactions from February 2025- April 2025.

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Production

Vitrina Spotlight: Production Deals of the Month!

Fox’s Unprecedented Multi-Season Renewal for Animation Powerhouses

In April 2025, Fox Entertainment announced a landmark four-season renewal for its cornerstone animated hits: The Simpsons, Family Guy, Bob’s Burgers, and American Dad! This move secures these popular franchises through the 2028–29 television season, reinforcing Fox’s long-term commitment to animation as a staple of its primetime strategy.

🔍 Why This Deal Stands Out

  • Historic Longevity: The Simpsons, produced by 20th Television Animation and Gracie Films, will reach an unprecedented 40th season—cementing its status as the longest-running scripted primetime series in U.S. history.
  • Strategic Realignment: American Dad!, created by Seth MacFarlane and produced by 20th Television Animation and Fuzzy Door Productions, returns to Fox after a decade on TBS, restoring its place in the network’s flagship “Animation Domination” block.
  • Cross-Studio Collaboration: Family Guy (produced by Fuzzy Door Productions and 20th Television Animation) and Bob’s Burgers (produced by Bento Box Entertainment and 20th Television Animation) both receive long-term renewals, affirming continued collaboration between Fox and its in-house and affiliated studios.
  • Streaming Amplification: These franchises bolster Fox’s presence across platforms, with content windows extending to Hulu and Disney+, maximizing reach and monetization.

🧩 In-House Synergy: A Strategic Win for Disney

This four-season renewal is not just a content play—it’s a showcase of Disney’s vertical integration at work. Fox, while operating independently as a network, collaborates closely with 20th Television Animation, which—like Hulu and Disney+—is part of the Disney ecosystem. By greenlighting renewals for The Simpsons, Family Guy, Bob’s Burgers, and American Dad!, Disney is leveraging its internal studio (20th Television Animation) to fuel both its broadcast pipeline (Fox) and its streaming footprint (Hulu, Disney+ internationally). This structure allows Disney to maximize IP value across distribution models:

  • Production (via 20th Television Animation and Bento Box)
  • Broadcast (via Fox)
  • Streaming (via Hulu in the U.S. and Disney+ in select global markets)

It’s a textbook case of how Disney consolidates creative output, monetizes IP across platforms, and maintains control across the content lifecycle—from greenlight to global syndication.


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