Titan OS, a Barcelona-based company specializing in smart TV operating systems, has raised €50 million ($58 million) in Series A funding. The investment round was led by Highland Europe with participation from Mangrove Capital Partners.

Founded in 2023 by Jacinto Roca, Timothy Edwards, Miquel Barba, and Tobias Pfalzgraff, Titan OS aims to help TV manufacturers increase the long-term value of each customer. The company partners with TV brands such as Philips and JVC, serving 18 million users across Europe and Latin America.

Titan OS is designed to make it easier for viewers to find content, addressing the growing challenge of content discovery. The platform offers access to a combination of broadcast TV, streaming apps, and FAST (free ad-supported television) channels. By using data insights and a broad content library, Titan OS seeks to reduce the time users spend searching for something to watch.

The company generates revenue through several channels:

• Partnering with FAST services to reach local audiences
• Offering advertising opportunities on TV home screens and during streams
• Providing shoppable ads, such as QR codes for direct purchases

These strategies have helped Titan OS grow its revenue tenfold over the past two years. The company currently employs 200 people across offices in Barcelona, Amsterdam, and Taipei.

As advertising becomes a more significant revenue source for TV manufacturers, Titan OS offers a way for these companies to earn ongoing income from content and ads after the initial sale of the device. The company is expanding its portfolio of local language, ad-supported channels to better serve different European markets, now offering over 100 channels in these regions.

The new funding will support hiring in product and sales, the development of new partnerships, and the creation of additional advertising projects. Titan OS plans to continue its growth and seek further investment next year.

Laurence Garrett, a partner at Highland Europe, highlighted the appeal of Titan OS’s advertising model and its strong understanding of the European market.

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