Ti22 Films, a regional production company, will premiere its new 10-part culinary series, Ditch The Silver, on December 7 through OSN and OSN+. The series is produced in partnership with OSN and Dubai Eats, a social media platform from the Dubai Festivals and Retail Establishment (DFRE), which is part of the Dubai Department of Economy and Tourism (DET).

Ditch The Silver takes viewers beyond Dubai’s well-known skyline to explore the city’s authentic and diverse food scene, including hidden eateries and local communities across Dubai and the surrounding Emirates. The idea for the show began just over a year ago when host Arva Ahmed, founder of Frying Pan Adventures, attended a creative bootcamp organized by Ti22 Films. Initially launched as a YouTube series, the show quickly gained popularity and is now reaching a wider audience on OSN and OSN+.

Each 24-minute episode, hosted by Arva Ahmed, highlights lesser-known restaurants and the cultural stories behind them, focusing on heritage, resilience, and identity through food. The series aims to offer a fresh perspective on the UAE’s culinary landscape, moving away from the city’s typical fine-dining focus.

Arva Ahmed said, “Ditch The Silver has always been about honoring the food stories that rarely make it to the spotlight. Bringing this series to OSN and OSN+ means giving a voice to the people and places that define the UAE’s real flavor.”

Reim El Houni, Founder and CEO of Ti22 Films, added, “This series reflects what we champion at Ti22 Films—highlighting the unsung heroes of our communities through culturally rooted and visually compelling storytelling. Partnering with OSN and Dubai Festivals and Retail Establishment has elevated this project. With Arva’s unique perspective, we’ve created a show that celebrates authenticity and the depth of the UAE’s food identity.”

With a strong track record in high-quality productions, Ti22 Films’ portfolio includes projects such as Expo 2020’s daily live show, coverage of COP28, the Untold Music Festival, DXB Today on Dubai One TV, and The Final Pitch. The company has received 29 international awards, including honors from Cannes and the New York Festivals, and continues to focus on culturally relevant storytelling.

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