Thailand has announced the creation of the Thailand Creative Culture Agency (THACCA), which will feature an international film festival, financial support for local filmmakers, and initiatives to boost exports.

The agency’s plans also include raising Thailand’s location incentive from 20% to 30%, offering tax exemptions for cast, crew, and media firms, as well as implementing new industry data collection and workplace safety measures.

Established by Thailand’s National Soft Power Strategy committee, THACCA must navigate bureaucratic challenges before its official launch. The government aims to revise the outdated Film Act and reform existing content industry regulations, potentially delaying the agency’s parliamentary approval until 2027.

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THACCA has initiated pilot programs, as presented by Chalermchatri Yukol (Adam), the president of the film and series subcommittee, during the Taiwan Creative Content Fest (TCCF).

Chalermchatri expressed optimism about passing a new Film Act by year’s end, emphasizing efforts to streamline government processes and create task forces for support. A new fund will assist participants in festivals and pitching events.

THACCA draws inspiration from organizations like Korea’s KOCCA and Taiwan’s TAICCA, focusing on strategic collaboration between government and private sectors to generate income and opportunities through Thailand’s cultural industries. It also oversees various creative sectors, including music, publishing, and fashion.

While the total budget remains unspecified, THACCA plans to invest approximately $6.7 million in Thailand’s film, series, documentaries, and animation sectors for 2024-2025, alongside launching a new international film festival and T-Expo showcase. An additional $5.25 million will be allocated for workforce reskilling.

Long-term goals include establishing a Thailand Film Council, investing in local and international co-productions, and promoting Thai content globally. The government also aims to create Media Business Economic Zones, with Pattaya as a potential site, and enhance cinema accessibility in rural areas.

Thai content is experiencing a successful year, highlighted by the film “How To Make Millions Before Grandma Dies,” which has earned $25 million globally, while horror films like “The Undertaker” and “Death Whisperer” have also achieved significant success.

Despite these advancements, Thailand remains one of the last major Asian content industries to establish a formal agency or film commission and develop comprehensive policies to support its film and television sectors.

Person: Chalermchatri Yukol (Adam)

Company Names: Thailand Creative Culture Agency (THACCA), Netflix, Reno Studios

Titles: Born For The Spotlight, How To Make Millions Before Grandma Dies, The Undertaker, Death Whisperer

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