Astra 1P Enhances SES’s Broadcast Capabilities

SES has announced that its Astra 1P satellite, located at 19.2 degrees East, has successfully completed extensive testing and is now fully operational. This advancement marks a significant step in SES’s commitment to providing high-quality broadcast services to a broad audience.

Astra 1P is SES’s most powerful wide-beam satellite in the 19.2 degrees East TV neighborhood. With 80 transponders, it is capable of supporting hundreds of HD TV channels, ensuring superior image quality for viewers across major European television markets. This satellite will cater to both public and private broadcasters, sports organizations, and content owners, further enhancing SES’s service offerings.

Milton Torres, CTO of SES, commented on the launch: “With Astra 1P now fully operational, we are setting a new standard for satellite broadcasting in Europe. This new offering will enhance our ability to deliver premium content with superior reliability and image quality to 118 million TV households. This includes sports and events content, where we are seeing growing demand from viewers, as well as sports leagues, teams, federations, and rights holders.”

Built by Thales Alenia Space, Astra 1P was successfully launched by SpaceX’s Falcon 9 rocket on June 20, 2024, from Cape Canaveral, Florida.

Relevance for Business Leaders in Film and Television Entertainment

The launch of Astra 1P is particularly significant for business leaders in the film and television entertainment industry. With the capability to deliver high-quality broadcasts to 118 million households, this satellite opens new avenues for content distribution and viewer engagement. The enhanced reliability and image quality can attract more viewers, thereby increasing advertising revenue and subscription rates for broadcasters. Additionally, the growing demand for sports and event content presents lucrative opportunities for partnerships and content licensing.

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Person

Milton Torres

Company Names

SES, Thales Alenia Space, SpaceX, Warner Bros. Discovery

Titles

Astra 1P

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