The Saudi Media Forum has entered into a strategic cooperation agreement with TAIT to exchange expertise and best practices in planning, production, and creative design. This partnership aims to enhance the Kingdom’s capabilities in event organization, innovation, and experiential design, showcasing Saudi Arabia’s growing influence in media, entertainment, and culture.

Formalized by Mohammed Al-Harthi, Chairman of the Saudi Media Forum, and Soren West, CEO of TAIT for the Middle East and North Africa, this agreement marks a significant step in the forum’s efforts to establish impactful global partnerships. Building on its recent participation at MIPCOM in Cannes and the FIPP World Media Congress in Madrid, the forum is highlighting Saudi Arabia’s increasing prominence in the global media sector and introducing national initiatives to industry leaders.

Under this collaboration, both parties will share expertise in event planning, production, and creative design to enhance large-scale live experiences through knowledge transfer, advanced technologies, and innovative audience engagement strategies. The focus includes developing Saudi talent and enhancing organizational capabilities for major media and cultural events across the Kingdom.

Al-Harthi emphasized that this partnership underscores the forum’s dedication to creating a comprehensive media ecosystem that combines creativity with impactful content, in line with the Kingdom’s rapid evolution. TAIT’s involvement is expected to elevate event design and audience experience, projecting a modern image of Saudi Arabia on the global stage. By leveraging global partnerships, the forum aims to support the growth of a competitive national media industry.

This agreement aligns with the forum’s broader strategy to strengthen international collaboration and adopt leading global standards in production and live event innovation. Through such strategic alliances, the Saudi Media Forum is reinforcing its role as a key national platform for advancing the media landscape, preparing for the future of communication, and enhancing Saudi Arabia’s position in the global media arena.

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