Featured MEdia
Supply Chains

Where is audience demand headed in global content?

Is Netflix still backing Originals that drive viewership, or shifting focus to proven formats? Is BBC Studios leaning into scripted, or diversifying its bets? And what do Banijay’s and Sony’s Q2 updates reveal about the scale and scope of global deals?

In this must-attend Leadership Briefing, Vitrina’s global intelligence team decodes the latest quarterly earnings and strategy updates from Netflix, BBC, Banijay, Sony and others to uncover:

• What genres and formats are winning production financing in Q2

• How leading studios are adjusting content strategies amidst shifting audience demand

• The types of projects attracting greenlights in key regions (North America, Europe, Asia, LATAM)

• Competitive signals from leading content financiers and commissioners

• Which segments (Scripted, Unscripted, Animation, Local Originals) are expanding, slowing, or stabilizing

• How these shifts impact production services, co-productions, and distribution opportunities globally

You Should Attend If You…

• Develop or finance content for Film or TV

• Track global content demand to shape investment and production strategies

• Represent studios, production houses, or content service providers

• License, acquire, or distribute content internationally

• Advise, pitch, or consult on content deals and market-entry strategies

• Monitor competitor strategies and audience trends through earnings updates

• Want to stay ahead of the curve in global production financing

“These sessions help us spot trends and deals before they’re in the trades.”
— VP, Global Production, Netflix

This intel is brought to you by Vitrina – the world’s most powerful and fastest intelligence system for the global Film & TV supply chain.

“We rely on Vitrina’s briefings for strategic planning across all our markets.”
— Executive Director, Global Content Strategy, Netflix